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'Dawn Of The Planet Of The Apes' Sees Solid Increase on July 09, 2014

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By Alex Edghill

Wednesday Morning Update: Dawn Of The Planet Of The Apes impressed again on Tuesday with 6,114 tweets, up over 86% from Monday's 3,271 tweets. This was still miles above Rise Of The Planet Of The Apes which had 1,987 tweets its Tuesday before release. While the numbers aren't huge the fact that it is still so far ahead of the first film is very promising to me. Yes its behind other recent older male skewing films such as Edge Of Tomorrow (12,222 tweets its Tuesday before release) but remember that there are no big name A-list stars involved here and that generates a lot of buzz in and of itself. In addition, its important to remember Planet Of The Apes is not the second film in the franchise but the 8th after the five films from 1968 to 1973, Mark Wahlberg's 2001 remake and then the 2011 reboot from which Dawn picks up after. That is a lot of heritage and built in audiences, many of whom might be older and not huge proponents of social media usage. I like its chances at surpassing the last installment and it should have a clear shot at becoming the highest grossing Apes movie of all time.

The first trailer for Ridley Scott's Exodus: Gods And Kings dropped and generated 4,005 tweets, pulling it up from relative obscurity. The trailer was released relatively late yesterday because today already it is at over 4,000 and on this pace it would surpass 20,000 tweets easily. Considering that Noah had just 8k+ tweets for its first trailer this is a very strong debut for the Christian Bale film. This could do great things over the Holiday season this year after seeing this type of early reception.

Top 15 Movies for Tuesday July 8th

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Fault in Our Stars 35,676 33,912 69,588 -4.94%
2 (-) Transformers: Age of Extinction 29,793 23,157 52,950 -22.27%
3 (+1) Guardians of the Galaxy 13,840 17,961 31,801 29.78%
4 (-1) 22 Jump Street 14,478 14,781 29,259 2.09%
5 (+3) The Hunger Games: Mockingjay Part 1 7,748 10,977 18,725 41.68%
6 (+1) Maleficent 9,311 8,048 17,359 -13.56%
7 (+9) Dawn of The Planet of The Apes 3,271 6,114 9,385 86.92%
8 (+2) Deliver Us from Evil (2014) 5,692 5,608 11,300 -1.48%
9 (+3) If I Stay 5,466 5,254 10,720 -3.88%
10 (+8) The Purge: Anarchy 2,822 4,758 7,580 68.60%
11 (+2) How to Train Your Dragon 2 4,868 4,519 9,387 -7.17%
12 (-7) Gone Girl 12,760 4,039 16,799 -68.35%
13 (+40) Exodus: Gods and Kings 202 4,005 4,207 1882.67%
14 (-5) Tammy 6,629 3,896 10,525 -41.23%
15 (-9) Star Wars: Episode VII 9,789 3,346 13,135 -65.82%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Transformers: Age of Extinction' Passes $180M Mark on Monday on July 08, 2014

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By Daniel Garris

Transformers: Age of Extinction took in $4.77 million on Monday to lead the daily box office for an eleventh consecutive day. The fourth installment of Paramount's blockbuster sci-fi action franchise was down 59 percent from Sunday and down 55 percent from last Monday. Transformers: Age of Extinction surpassed the $180 million mark yesterday and has now grossed $180.17 million through eleven days of release. That is in line with the film's lofty pre-release expectations, but also places the film 27 percent behind the $247.15 million eleven-day gross of 2011's Transformers: Dark of the Moon.

Warner's Tammy claimed second place for the day with $2.78 million. The Melissa McCarthy comedy vehicle was down 57 percent from Sunday's performance. While it is running a bit below expectations, Tammy has still grossed a very solid $36.09 million in six days (especially with its modest price tag in mind). That places the film 34.5 percent behind the $55.09 million six-day start of last year's The Heat (which opened on a Friday).

It continued to be a very tight race for places third through sixth on Monday, with only $257,477 separating third place from sixth place. Sony's 22 Jump Street took third place for the day with $1.55 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum fell 50 percent from Sunday and 36.5 percent from last Monday. 22 Jump Street surpassed the $160 million mark yesterday and has grossed an impressive $160.82 million in 25 days.

How to Train Your Dragon 2 placed in fourth with $1.45 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down 47 percent from Sunday and down 36 percent from last Monday. The 25-day total for How to Train Your Dragon 2 stands at an underwhelming $141.66 million.

Sony's Deliver Us from Evil followed closely behind in fifth with $1.43 million. The crime horror film starring Eric Bana fell 54 percent from Sunday. The six-day total for Deliver Us from Evil stands at softer than expected $16.68 million, as the horror marketplace continues to wait for a breakout performance in 2014.

Earth to Echo landed in sixth place with $1.29 million. The adventure family film from Relativity held up nicely for the day, as it was down 49 percent from Sunday. Earth to Echo has grossed $14.86 million in six days, as it continues to perform slightly below its already modest expectations and very similar to the performance of Deliver Us from Evil.

'Dawn Of The Planet Of The Apes' Looks To Rule on July 08, 2014

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By Alex Edghill

Tuesday Morning Update: Dawn Of The Planet Of The Apes grabbed 3,271 tweets on Monday which put it in 16th spot on the day, up 22% from 2,682 tweets on Sunday. The film is a sequel to the very popular Rise Of The Planet Of Apes and hopes to secure the same older male-skewing audience as the original and a hearty sequel bump no doubt. This is a seemingly inauspicious start with just over 3,000 and not even being in the top 15, but when you consider that the first film had just 1,550 tweets its Monday before release back in 2011 with a very similar search string it actually is a solid beginning for the Fox tentpole. Yes traffic in general has gone up in the past couple years but it paints a picture of a film which, at the very least, will best the opening of Rise with decent upside for $60 million plus. With the weekend all to itself and aging competition for its core demographic it is perfectly placed release-wise to maximize its potential.

The second trailer for the David Fincher adaptation Gone Girl also held center stage yesterday as it grabbed 12,760 tweets on the day. Considering that the first trailer nabbed only 10,431 tweets this is actually a very strong sign for the film as second trailers rarely ever generate more buzz than the first. The profile of the film is rising and I believe the cryptic posters and information being made available by the marketing team are fueling a building interest in the film.  

Top 15 Movies for Monday July 7th

Rk Film Sun Mon Sun-Mon %
1 (-) The Fault in Our Stars 41,351 35,676 -13.72%
2 (-) Transformers: Age of Extinction 32,850 29,793 -9.31%
3 (-) 22 Jump Street 27,152 14,478 -46.68%
4 (+5) Guardians of the Galaxy 4,398 13,840 214.69%
5 (+18) Gone Girl 1,037 12,760 1130.47%
6 (-) Star Wars: Episode VII 7,537 9,789 29.88%
7 (-3) Maleficent 11,805 9,311 -21.13%
8 (+5) The Hunger Games: Mockingjay Part 1 4,078 7,748 90.00%
9 (-2) Tammy 4,721 6,629 40.42%
10 (-5) Deliver Us from Evil (2014) 8,274 5,692 -31.21%
11 (-1) Earth to Echo 4,159 5,665 36.21%
12 (-) If I Stay 4,094 5,466 33.51%
13 (-5) How to Train Your Dragon 2 4,519 4,868 7.72%
14 (+1) X-Men: Days of Future Past 2,778 3,760 35.35%
15 (-1) Before I Go to Sleep 3,053 3,440 12.68%
16 (-) Dawn of The Planet of The Apes 2,682 3,271 21.96%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: Weekend Actuals: 'Transformers: Age of Extinction' Leads Slow Independence Day Weekend with $37.05M; 'Tammy' Debuts in Second with Solid $21.58M on July 07, 2014

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By Daniel Garris

Transformers: Age of Extinction comfortably led the way over the slow Independence Day weekend frame with $37.05 million. The fourth installment of Paramount's blockbuster sci-fi action franchise was down a sharp, but understandable 63 percent from last weekend's opening weekend performance. Transformers: Age of Extinction has grossed $175.39 million through ten days of release. While that is in line with expectations and places the film on course to be among the higher grossing releases of 2014 thus far domestically, it also places the film a lackluster 23 percent behind the $228.82 million ten-day take of 2011's Transformers: Dark of the Moon. Transformers: Age of Extinction was aided this weekend by the lack of combined strength among the weekend's new wide releases, but will face much tougher competition next weekend when Fox's Dawn of the Planet of the Apes is released on Friday.

Warner's Tammy debuted in second place with $21.58 million. The Melissa McCarthy comedy vehicle performed well with its modest cost in mind, but at the same time did open a bit below pre-release expectations. After grossing $11.73 million on Wednesday and Thursday, Tammy has grossed $33.31 million through five days of release. That places the film 33 percent behind the $49.82 million five-day start of last year's The Heat (which opened on a Friday). McCarthy's films typically display strong holding power at the box office, but whether or not that will be the case with Tammy remains to be seen, especially after the film received a troubling C+ rating on CinemaScore. On a positive note, the film hasn't really displayed signs of front-loading so far with a five-day to three-day ratio of 1.54 to 1.

It was a tight race for places third through sixth this weekend, with only $1.44 million separating third place from sixth place. Sony's 22 Jump Street took third place for the frame with $9.80 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum was down a solid 38 percent from last weekend. In general, holdovers were helped out this weekend by the relative lack of interest for the new wide releases. 22 Jump Street surpassed the $150 million mark this weekend and has grossed an impressive $159.27 million in 24 days of release.

Fellow Sony release Deliver Us from Evil followed closely behind in fourth place with $9.74 million. The crime thriller starring Eric Bana opened below expectations with a five-day start of $15.25 million. That placed the film's five-day to three-day ratio at 1.57 to 1. Deliver Us from Evil had been positioned to potentially be a summer horror break-out, but given the film's modest start, it appears as though horror fans are waiting for Universal's The Purge: Anarchy later in the month instead. Deliver Us From Evil received a B- rating on CinemaScore.

How to Train Your Dragon 2 rounded out the weekend's top five with $8.96 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down a healthy 32 percent. The 24-day total for How to Train Your Dragon 2 stands at $140.22 million, which places the film an underwhelming 11 percent behind the $158.25 million 24-day take of 2010's How to Train Your Dragon.

Fellow family film Earth to Echo opened in sixth place with an $8.36 million. After a respectable two-day start of $5.20 million, the adventure film from Relativity somewhat surprisingly didn't hold up all that well over the weekend. The film has grossed $13.57 million in five days, which gave it a fairly front-loaded five-day to three-day ratio of 1.62 to 1. Earth to Echo opened a bit below its already modest expectations and failed to capitalize on the relative lack of options for family audiences this summer.

Lionsgate's America landed in eleventh for the weekend with $2.74 million. The documentary from Dinesh D'Souza has grossed $4.06 million through five days of wide release and an additional five days of platform release. The film received an A+ rating on CinemaScore, which strongly suggests that it is being well received by its targeted audience. However, America could still prove to be front-loaded due to the boost it received this weekend from the Independence Day holiday.


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