'Tammy' Ready To Rule on July 02, 2014


By Alex Edghill

Wednesday Morning Update: Deliver Us From Evil continued atop the new openers for Tuesday as it raked in 6,803 tweets, up 43% from Monday's 4,768 tweets. By comparison, Paranormal Activity: The Marked Ones had 19,491 the day before its release, Oculus had 11,210 and The Quiet Ones had 1,992. The numbers here are decent but not overwhelming. It does have Eric Bana and his draw working for it which is something that none of my comparisons had (star power that is) and should give it a decent bump in numbers. High teens give or a take a couple million could very well be possible over the five day period.

Tammy again was second amongst the new openers on Tuesday 6,353 tweets, up another 100%+ from 2,865 tweets on Monday giving it its second 100+% increase. As I mentioned last column the film does have some issues with its common name and picking out relevant tweets, but this was something many of McCarthy's recent films at the box office have also suffered with to varying degrees (The Heat, Identity Thief and Bridesmaids I'm looking at you). The film has now become McCarthy's biggest buzz-getter on Twitter pre-release (for films where she is in the lead role at least) and all signs point to huge things over its opening five days. High $30 millions to low $40 millions by Sunday seem to be possible.

Earth To Echo rose a further 62% to 3,416 tweets, up from 2,107 tweets on Monday. Very nice gain once again here for the film which is looking more and more like a viable alternate to the other films in the marketplace. The comparison that comes to mind the most here is Super 8 which had 7,861 tweets the day before its release. Given the levels here I'd say this has a decent shot at mid-teens for the five day period. While that might not break any records, considering that it is a low budget film to begin with it could end up being very lucrative for its backers.

Top 15 Movies for Tuesday July 1st

Rk Film Mon Tue Week Mon-Tue %
1 (+1) The Fault in Our Stars 58,449 59,210 117,659 1.30%
2 (-1) Transformers: Age of Extinction 60,992 43,107 104,099 -29.32%
3 (-) 22 Jump Street 36,115 24,915 61,030 -31.01%
4 (-) Maleficent 13,945 12,763 26,708 -8.48%
5 (+2) Guardians of the Galaxy 7,160 7,363 14,523 2.84%
6 (+60) Horrible Bosses 2 137 6,851 6,988 4900.73%
7 (+4) Deliver Us from Evil (2014) 4,768 6,803 11,571 42.68%
8 (-3) Think Like a Man Too 8,837 6,399 15,236 -27.59%
9 (+5) Tammy 2,865 6,353 9,218 121.75%
10 (+2) If I Stay 4,636 5,844 10,480 26.06%
11 (-2) The Hunger Games: Mockingjay Part 1 6,115 5,252 11,367 -14.11%
12 (-6) How to Train Your Dragon 2 7,369 4,917 12,286 -33.27%
13 (+7) Dawn of The Planet of The Apes 1,860 4,066 5,926 118.60%
14 (+18) Sex Tape 665 3,827 4,492 475.49%
15 (-7) X-Men: Days of Future Past 6,579 3,588 10,167 -45.46%
16 (+1) Earth to Echo 2,107 3,416 5,523 62.13%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Transformers: Age of Extinction' Surpasses the $120M Mark on Tuesday on July 02, 2014


By Daniel Garris

Transformers: Age of Extinction remained comfortably in first place on Tuesday with $10.41 million. The fourth installment of Paramount's blockbuster sci-fi action franchise was down a very reasonable 1 percent from Monday. Transformers: Age of Extinction continues to perform in line with its massive pre-release expectations with a five-day start of $120.95 million. The film is currently running 26 percent behind the $162.62 million five-day take of 2011's Transformers: Dark of the Moon (which did have the advantage of opening on a Wednesday). Transformers: Age of Extinction is widely expected to remain in first place over the upcoming Independence Day weekend.

How to Train Your Dragon 2 was up one spot over Monday to claim second on Tuesday with $2.61 million. The 3D computer animated sequel from Fox and DreamWorks Animation was up 15 percent over Monday and down 40 percent from last Tuesday, which represented one of the day's stronger daily holds among wide releases, as Tuesday's World Cup match between Belgium and the United States appears to have had a clear impact on the box office yesterday. How to Train Your Dragon has grossed $126.84 million in 19 days, which places the film a disappointing 7 percent behind the $136.18 million 19-day take of 2010's How to Train Your Dragon.

Sony's 22 Jump Street fell one spot from Monday to land in third with $2.28 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum was hurt by Tuesday's World Cup match more than others, as it fell 6 percent from Monday and 49 percent from last Tuesday. With a strong 19-day take of $145.00 million, 22 Jump Street is running an impressive 51 percent ahead of the $95.94 million 19-day gross of 2012's 21 Jump Street.

Disney's Maleficent continued to hold up very nicely with a fourth place take of $1.57 million. The 3D fantasy blockbuster starring Angelina Jolie increased 9 percent over Monday and was down a healthy 32 percent from last Tuesday. Maleficent has grossed $205.03 million through 33 days of release. That currently ranks the film as the second highest grossing release of this summer (behind only X-Men: Days of Future Past).

Sony's Think Like a Man Too rounded out Tuesday's top five with $1.17 million. In the process, the Kevin Hart led ensemble comedy sequel surpassed the $50 million mark yesterday. Think Like a Man Too was up 4 percent over Monday and down 54 percent from last Tuesday. Think Like a Man Too has grossed $50.38 million in twelve days, which places the film 20 percent behind the $63.07 million twelve-day gross of 2012's Think Like a Man.

Warner's Jersey Boys followed closely behind in sixth with $1.14 million. The Clint Eastwood directed musical was up an encouraging 16 percent over Monday and down 41 percent from last Tuesday. With a twelve-day take of $29.56 million, Jersey Boys continues to perform in line with its modest expectations and is set to surpass the $30 million mark today.

'Maleficent' Crosses $600M Worldwide on July 02, 2014

maleficentlongrange.pngDisney's Maleficent is expected to cross $600M at the global box office today in its fifth week of release. This is the second Walt Disney Studios release of 2014 to surpass this threshold and the studio's 20th release ever to do so.

Released in the US/Canada on May 30, Maleficent opened at #1 with $69.4M and has seen strong week-to-week holds, remaining in the top five since opening and tallying $205M through July 1. It is the fourth highest grossing film of the year and Angelina Jolie's highest grossing live action film of all time domestically, internationally and globally. Worldwide it is the highest grossing original film of 2014. The film has been performing extremely well in Latin America, with its largest foreign market being Mexico at $43.2M, as well as in China where it opened June 20 and has taken in nearly $40M. Maleficent is expected to surpass $400M internationally just ahead of its July 5 debut in Japan, its final international market.

NORTH AMERICA: 'Tammy' Bags $1.3 Million from Tuesday Night Shows on July 02, 2014

tammy.pngWarner Bros. reports that Tammy earned a solid $1.3 million from early shows on Tuesday night. By comparison, The Heat posted $1.0 million from 10pm Thursday shows last summer, while Identity Thief earned $450k from Thursday shows in February last year. The Melissa McCarthy-led comedy opens nationwide today (Wednesday) ahead of July 4th weekend.

'Tammy' In Charge Of Newcomers on July 01, 2014


By Alex Edghill

Tuesday Morning Update: Deliver Us From Evil was the most talked about new opener on Monday with 4,768 tweets on the day, a 20% bump from 3,970 tweets on Sunday. The horror genre has not been catered to in a wide release for quite some time (The Quiet Ones was the last such opener in the end of April), and this will hope to break out amongst those fans. By comparison, Paranormal Activity: The Marked Ones had 8,743 tweets two days before release, Oculus had 8,465 and The Quiet Ones had 1,585. The openers this week all open on Wednesday thanks to the independence day holiday in the US which throw in wrench in my predictions as Wednesday openers are much more rare. Regardless, the numbers here really aren't huge and puts it in the region of mid to upper double figures at best for the five day holiday and low teens for the weekend.

Tammy slotted into the second position amongst the new openers on Monday with 2,865 tweets, up 105% from 1,399 tweets on Sunday. Melissa McCarthy is one of the biggest female draws in Hollywood today and once again she attempts to prove her draw with the prime Independence day long weekend. Its name is obviously not the greatest to single out tweets for which leads to troubles with grabbing all mentions for the film, not unlike her last Summer film The Heat (715 tweets two days before its release - yes it was heavily affected by its super-common name) or to a lesser extend Identity Thief (3,111 tweets two days before release) and Bridesmaids (1,693 tweets two days before release). I think it is a lock to lead the newcomers over the five day frame with something north of $25 million but much more than that might be unlikely given its tweet levels.

Bringing up the rear is Earth To Echo which had 2,107 tweets on Monday, up 73% from 1,215 tweets on Sunday. Unlike Tammy this has a very unique name and is easy to grapple tweets for, and as such ~2k tweets two days before release is pretty ordinary. Yes its true that the film is appealing to younger audiences directly but the sci-fi/suspense elements of it will exclude many younger kids I believe, leaving mostly teens and sci-fi fans. With that in mind it will be lucky to hit double digits over the long holiday weekend, with much more than that being as likely as its premise.

Top 15 Movies for Monday June 30th

Rk Film Sun Mon Sun-Mon %
1 (-) Transformers: Age of Extinction 64,451 60,992 -5.37%
2 (-) The Fault in Our Stars 56,660 58,449 3.16%
3 (-) 22 Jump Street 31,194 36,115 15.78%
4 (+2) Maleficent 15,588 13,945 -10.54%
5 (+2) Think Like a Man Too 10,306 8,837 -14.25%
6 (+2) How to Train Your Dragon 2 5,630 7,369 30.89%
7 (+5) Guardians of the Galaxy 3,621 7,160 97.74%
8 (+2) X-Men: Days of Future Past 4,490 6,579 46.53%
9 (-) The Hunger Games: Mockingjay Part 1 5,430 6,115 12.62%
10 (+8) Avengers: Age of Ultron 2,373 4,983 109.99%
11 (-) Deliver Us from Evil (2014) 3,970 4,768 20.10%
12 (+2) If I Stay 3,487 4,636 32.95%
13 (-) Edge of Tomorrow 3,607 3,120 -13.50%
14 (+13) Tammy 1,399 2,865 104.79%
15 (+5) Godzilla (2014) 2,188 2,332 6.58%
17 (+11) Earth to Echo 1,215 2,107 73.42%

Please check the methodology page for information about our Twitter project or here for historic data.

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