Nosotros Los Nobles enjoyed its first week as #1 in the Mexican box office and became the highest grossing Mexican film of all time in the domestic market. The film might not have the art house credibility of the work of auteurs like Alejandro González Iñárritu or Alfonso Cuarón but has proved to be a massive success in its home country, outgrossing every other film in release in its fourth week. The film only fell 17% from last week and scored the highest per-screen average, adding $1.9 million to reach a $14.8 million cume. The Mexican film has benefited from a well orchestrated distribution campaign by Warner Bros. and a strong marketing presence. Nosotros Los Nobles has already outgrossed G.I. Joe: Retaliation after sharing the same release date.
Oblivion and The Croods were still able to draw crowds over the weekend, grossing $1.6 and $1 million, respectively. The Croods has been an overwhelming success in Mexico with a $24.7 million cume in the country. It is the highest grossing film in release.
Olympus Has Fallen was the odd man out over the weekend, opening in fourth place without breaking the $1 million mark. Its high screen count labels it a bigger disappointment than fellow new releases, Dark Skies and This is 40, which placed in the bottom half of the top ten with a respectable per-screen average considering a limited run in under 250 theaters. Evil Dead performed the best among all hold-overs, retaining ninth place by only dropping 16% from last weekend.
Tlatelolco: Mexico del 68 premiered outside of the top ten with a strong $1,276 average from 86 screens. The Mexican political drama recounts a particularly difficult time in the country's history, as big a departure as possible from the class comedy of Nosotros Los Nobles. Tlatelolco's $109,699 gross is still admirable considering the heavy competition it faced from three U.S. premieres over the weekend.
Box Office Results for Mexico. April 19-21, 2013.
No major new releases in the overseas markets this weekend as current titles expanded their reach to new territories. Oblivion opened in seven new territories (as well as in North America) after posting a $60.4 million premiere weekend that solidified Tom Cruise’s global drawing power. The expansion brought in an additional $33.7 million from overseas and brought the sci-fi blockbuster to a $150.2 global total. $112 million of that figure comes from 60 overseas markets. Two major markets are still on the horizon for the Tom Cruise vehicle. The film is slated to open in China and Japan in May.
G.I. Joe: Retaliation crossed the $200 million overseas milestone overseas with a massive $33 million opening in China. It more than doubled co-star Bruce Willis's opening weekend for A Good Day to Die Hard, which premiered with $15.7 million in China last month.. The recent postponement of Quentin Tarantino's Django Unchained in the Chinese market likely facilitated the fantastic opening weekend numbers for G.I. Joe, but a $211.7 million overseas total and $322.9 million global cume attest to the franchise's overseas potential. The sequel still has one major market remaining; it will open in Japan on June 8.
The Croods looks destined to reach the $300 million overseas mark. The animated film hasn't slowed down since its release, adding another $23.4 million this weekend to take its overseas cume to $274.5 million. $6 million of the weekend's figures came from its opening in China. The Croods has currently grossed $429.4 million globally.
Oz: The Great and Powerful is winding down its overseas run. The Disney film grossed $1.5 million this weekend to reach $254.8 million overseas. A good performance in North America gives the film a balanced and successful $478.6 million global cume.
Mama opened in Austria, Germany, and German-Switzerland and grossed an additional $2.9 million over the weekend. The overseas total is $64.2 million with Belgium and Chile opening in early May. The global cume is $135.8 million.
Identity Thief grossed $2.1 million in 20 overseas markets this weekend. The film still has 25 more markets lefts in its overseas roll out and has currently grossed $32.9 million outside of North America. The global cume is $164.6 million.
Lincoln had a strong $2.2 million opening weekend in Japan to bring its overseas cume to $85 million. Spielberg's biopic of the American politician has grossed $267.1 million globally.
Check back with us throughout the day for live updates on the global box office.
Nosotros Los Nobles nearly beat out Oblivion for the top spot at the Mexican box office last weekend. The Mexican film is already in its third week in release and narrowly lost the #1 ranking with $2.3 million to Oblivion's $2.7 million. The Croods dipped 39% to fall to third place with a $1.5 million weekend to add to its $23.1 million total in Mexico. Evil Dead saw its business affected by the premiere of The Texas Chainsaw Massacre 3D. Neither of the horror films fared particularly well over the weekend, a situation that might warrant a closer look at the release calendar for genre titles in the future. Snitch made its premiere in Mexico and only grossed $203,224 in 148 theaters. Escape from Planet Earth was the big disappointment of the weekend, unable to reach the $1 million mark despite opening in over 500 screens.
Box Office Results for Mexico. April 12-14, 2013.
Oblivion was the only film to gross over $1 million in Germany last weekend, taking in $2.5 million for the top spot in its opening weekend. It faced no competition as the sole new release to hit theaters. The slew of hold-overs fared poorly with per-screen averages in the hundreds for all the films that fell below the top three. Hansel and Gretel: Witch Hunters is still enjoying its continued success in the country, reporting a $17.5 million cume that has carried its overseas total since its release. Django Unchained has been in theaters for thirteen weeks and is still in the top ten. The Quentin Tarantino film starring German Academy Award winner Christoph Waltz has grossed over $50 million Germany.
Box Office Results for Germany. Weekend of April 12-14, 2013.