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NORTH AMERICA: Studio Estimates: Sony Claims First as 'Think Like a Man Too' Opens with $30.0M and Second as '22 Jump Street' Takes in $29.0M on June 20, 2014

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Sunday Update: Sony's Think Like a Man Too led the way this weekend with an estimated start of $30.0 million. The Kevin Hart led ensemble comedy sequel opened on the lower end of pre-release expectations. Think Like a Man Too opened 11 percent below the $33.64 million start of 2012's Think Like a Man and 17 percent ahead of the $25.65 million debut of About Last Night back in February of this year. Think Like a Man Too represents yet another solid performer for Kevin Hart.

Think Like a Man Too opened with $12.23 million on Friday (which included an estimated $1.8 million from evening shows on Thursday), fell 15 percent on Saturday to gross $10.4 million and is estimated to decline 29 percent on Sunday to take in $7.38 million. That places the film's estimated opening weekend to Friday ratio at a so-so 2.45 to 1. Going forward, Think Like a Man Too will hope that summer midweek business helps balance out what will likely be more initial front-loading than Think Like a Man experienced. The audience breakdown for Think Like a Man skewed towards female moviegoers (63 percent) and towards moviegoers 30 years and older (59 percent). The film received a solid A- rating on CinemaScore.

Fellow Sony release 22 Jump Street claimed second place with an estimated $29.0 million. The action comedy sequel starring Jonah Hill and Channing Tatum was down 49 percent, which represented a respectable second weekend hold, especially given how much initial front-loading towards Friday the film displayed last weekend and that the film faced new competition from Think Like a Man Too. 22 Jump Street surpassed the $100 million domestic milestone this weekend and has grossed a strong $111.45 million in ten days of release. That places 22 Jump Street 59 percent ahead of the $70.22 million ten-day take of 2012's 21 Jump Street and 10 percent behind the $123.69 million ten-day gross of last year's World War Z.

How to Train Your Dragon 2 placed in third with an estimated $25.3 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down a significant 49 percent. While How to Train Your Dragon 2 didn't fall off the map this weekend, it's hold wasn't all that encouraging either on the heels of the film's softer than expected start. How to Train Your Dragon 2 has grossed an underwhelming $95.18 million in ten days. That leaves the film $4.82 million away from reaching the $100 million domestic milestone. How to Train Your Dragon 2 is currently running a slim 3 percent ahead of the $92.14 million ten-day take of 2010's How to Train Your Dragon.

Warner's Jersey Boys debuted in fourth place this weekend with an estimated $13.52 million. The Clint Eastwood directed musical opened in line with its modest pre-release expectations. Jersey Boys opened 6 percent below the $14.44 million opening weekend take of 2012's Rock of Ages. Going forward, Jersey Boys will hope to hold up better than Rock of Ages did, due in part to skewing extremely towards older moviegoers (92 percent of the film's audience was over the age of 25, while 71 percent was over the age of 50). The audience breakdown for Jersey Boys also skewed towards female moviegoers (61 percent).

Jersey Boys opened with $4.64 million on Friday, increased a solid 12 percent on Saturday to take in $5.21 million and is estimated to decline 30 percent on Sunday to gross $3.67 million. That places the film's estimated opening weekend to Friday ratio at an encouraging 2.92 to 1. The film's A- rating on CinemaScore is also an early encouraging sign going forward.

Maleficent rounded out the weekend's top five with an estimated $13.01 million. Disney's 3D fantasy blockbuster starring Angelina Jolie was down a very healthy 30 percent from last weekend. The 24-day total for the film stands at an impressive $185.98 million, which leaves the film just $14.02 million away from reaching the $200 million domestic milestone.

Saturday Update: Sony reports that Think Like a Man Too earned $12.2 million on Friday as the sequel claimed first place for the day. BoxOffice projects a $32 million opening weekend from there, continuing Kevin Hart's box office winning streak. The original film opened to a similar $33.6 million in April 2012. Early word of mouth appears solid with a 77 percent Flixster score as of Saturday morning, comparable to that of Ride Along's 79 percent.

Warner Bros.' Jersey Boys grabbed $4.64 million yesterday and could ring up $13.3 million for its opening weekend. Those figures are much softer than early sources had indicated would be the case last night, owing largely to slow late night business and possibly indicating some extra frontloading. Still, with an older target audience than most films in release right now, anything is on the table. Early word of mouth is fair with a 71 percent Flixster score, although the online platform isn't really indicative of the movie's typical viewer.

Meanwhile, 22 Jump Street is holding very well with a $9.4 million second Friday and projected $30 million sophomore frame. The Sony sequel's 8-day domestic haul is a strong $91.85 million. How to Train Your Dragon 2 added $7.6 million yesterday for a 59 percent week-to-week drop, giving it $77.5 million though 8 days and setting it on course for a $25.5 million second weekend.

Friday Update #2: Sources report that Think Like a Man Too is on course for an opening day around $12 million, which could give it a $32-34 million weekend.

Meanwhile, Jersey Boys is performing above pre-release expectations and could top $8 million on Friday. The film's older crowd points to a relatively strong weekend ahead as Baby Boomer fans of the popular Broadway show, not to mention the original band itself, turn out for Clint Eastwood's drama. If $8 million holds for Friday, expect a weekend close to $20-22 million.

Friday Update: Sources report that Think Like A Man Too rang up $1.8 million from 8pm Thursday night shows, setting it on course for a likely weekend north of $30 million. Last night's performance tops the $1.06 million from Ride Along's 8pm Thursday shows in January, as well as the $0.69 million Thursday start of The Best Man Holiday.

More to come...

NORTH AMERICA: '22 Jump Street' Leads the Week with $82.5M, 'How to Train Your Dragon 2' #2 with $69.9M on June 20, 2014

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By Daniel Garris

Sony's 22 Jump Street took in $5.42 million on Thursday to continue to lead the daily box office. In the process, the modestly budgeted action comedy sequel starring Jonah Hill and Channing Tatum surpassed the $80 million mark on Thursday. 22 Jump Street was down 6 percent from Wednesday, which represented the day's poorest daily percentage hold among wide releases, as films in general held up well on Thursday. 22 Jump Street was the week's top film with a strong seven-day start of $82.45 million. That was in line with the film's lofty expectations. 22 Jump Street is currently running 66 percent ahead of the $49.75 million seven-day take of 2012's 21 Jump Street and 12 percent behind the $93.92 million seven-day start of last year's World War Z.

How to Train Your Dragon 2 rounded out its first week in theatres with a second place take of $4.68 million. The 3D computer animated sequel from Fox and DreamWorks Animation fell a slim 2 percent from Wednesday's performance. How to Train Your Dragon 2 placed in second for the week with a seven-day take of $69.88 million. That represented an underwhelming start with the film's massive pre-release expectations in mind. How to Train Your Dragon 2 is currently running 11 percent ahead of the $63.13 million seven-day start of 2010's How to Train Your Dragon, but a sizable 44 percent behind the $124.83 million seven-day take of last year's Monsters University.

Disney's Maleficent held steady in third place with $2.44 million. The 3D fantasy blockbuster starring Angelina Jolie was up 2 percent over Wednesday and down a healthy 32 percent from last Thursday. Maleficent placed in third for the week with $28.45 million. That represented a 44 percent decline from the previous frame, which was a very respectable hold given the new direct competition the film faced from How to Train Your Dragon 2. Maleficent has grossed $172.97 million in three weeks, which places the film 34 percent ahead of the $129.04 million 21-day take of 2012's Snow White and the Huntsman.

Fox's The Fault in Our Stars placed in fourth with $2.18 million. The successful low-budget drama starring Shailene Woodley fell 2 percent from Wednesday and 41 percent from last Thursday. The Fault in Our Stars took fourth place this week with $24.15 million. While that represented a sharp 63 percent decline from the film's opening week performance, the film remains strong in the bigger picture with a two-week take of $90.13 million. That leaves The Fault in Our Stars just $9.87 million away from reaching the $100 million domestic milestone.

Warner's Edge of Tomorrow rounded out Thursday's unchanged top five with $1.70 million. The critically acclaimed sci-fi film starring Tom Cruise and Emily Blunt was unchanged from Wednesday's performance and down a very healthy 25 percent from last Thursday. Thanks in part to strong word of mouth and critical reviews, Edge of Tomorrow was down 41.5 percent this week with a fifth place weekly take of $23.69 million. That brings the film's two-week total to $64.17 million. Edge of Tomorrow is now running just 9 percent behind the $70.17 million 14-day take of last year's Oblivion.

NORTH AMERICA: '22 Jump Street' Reaches $77M in 6 Days; 'How to Train Your Dragon 2' Stands at $65.2M on June 19, 2014

jun13.pngSony reports that 22 Jump Street added $5.77 million to its haul on Wednesday, off 21 percent from Tuesday. The comedy sequel's domestic tally is $77.03 million through 6 days of release--64 percent ahead of the pace of its predecessor and 3 percent behind that of Ted.

Fox/DreamWorks' How to Train Your Dragon 2 posted $4.8 million on Wednesday for a 19 percent daily decline. The animated sequel's total stands at $65.2 million, 13 percent ahead of its predecessor's 6-day pace.

The Fault In Our Stars eased 46 percent from last Wednesday to $2.2 million yesterday, giving it a 13-day gross of $87.95 million. The young adult adaptation is running 12 percent behind Divergent through the same point.

Maleficent dropped 40 percent from last Wednesday to earn $2.4 million yesterday. It now boasts $170.5 million in the domestic bank.

Rounding out the top five, Edge of Tomorrow posted $1.7 million yesterday for a 38 percent week-to-week decline. The flick has rung up $62.5 million domestically thus far.

 

Fandango: 'Think Like a Man Too' Outpacing 'Ride Along' in Advance Ticket Sales on June 19, 2014

tlam2.pngLOS ANGELES - June 19, 2014 - According to Fandango, the nation's leading moviegoer destination, the highly-anticipated sequel "Think Like a Man Too," featuring Kevin Hart, is winning over weekend audiences, scoring 84 out of 100 points on the company's Fanticipation movie buzz indicator. The new comedy is outselling previous Kevin Hart movies including "Ride Along," "Think Like a Man" and "Kevin Hart: Let Me Explain," at the same point in the Fandango sales cycle.

According to a survey of more than 1,000 "Think Like a Man Too" ticket-buyers on Fandango:
89% consider themselves Kevin Hart fans;

85% saw "Think Like a Man" on the big screen;

71% have seen "About Last Night," the previous Kevin Hart, Regina Hall & Michael Ealy collaboration;

67% have seen "Ride Along," the previous Kevin Hart film directed by Tim Story;

63% say the film's Las Vegas setting inspires them to take a vacation there;

51% picked Taraji P. Henson as the other cast member they're most anticipating in the movie.

"Kevin Hart is on a roll," notes Fandango Chief Correspondent Dave Karger. "Hart is a master at using social media to let his fans know they'll have a good, raucous time at his movies. Fandango's advance ticket sales for ‘Think Like a Man Too' indicate that this may be one of the biggest hits of his career."

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

'Think Like A Man Too' Ready To Cash In on June 19, 2014

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By Alex Edghill

Thursday Morning Update: Think Like A Man Too had the slightest of increases on Wednesday, rising to 13,095 tweets, up 3% from Tuesday's 12,691 tweets. By comparison, Think Like A Man had 25,489 tweets its Wednesday before release. The Twitter numbers here have been underwhelming compared to the original over the last three days (30k versus 50k) but we also have to take into consideration that the built in audience for the film is much larger now and if we compare its numbers to others in the genre such as About Last Night (14k over the same period) or Tyler Perry's: Single Moms Club (18k) it is actually much larger in stature. We are going with $34 million for its opening frame here at Box Office, and have it tipped to lead all films, making it the tenth straight week that we will see a brand new #1 film, that's the longest streak since 2011 began with 12 different openers at the top of the box office.

Jersey Boys continued to inch along on Wednesday as it accounted for 2,074 tweets, up from 2,022 on Tuesday. It just clearly hasn't been able to extensively connect with anyone outside of its core demographic of 50+ year old who are fans of both Eastwood and Frankie Valli And The Four Seasons. This should be enough to secure a respectable, though uninspiring, $12 million over the weekend.

Into The Woods also popped onto the radar but mostly due to critics, fans and columnists expressing their displeasure over Disney's decision to change the plot of the adaptation to make it more family friendly. The worry is that this is exactly what made it notable in the first place and will completely devalue the adaptation. This is really just coming from the fans of the original material who are going to be a tiny portion of the eventual audience of the film and in the end won't make a real difference to its fortunes, but its still notable all the same that this is the first news that surfaces (it had the highest negative to total tweet ratio of any film over 1,000 tweets on the day). Any news is good news I suppose?

Top 15 Movies for Wednesday June 18th

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 95,715 74,195 250,305 -22.48%
2 (-) 22 Jump Street 78,252 69,121 236,955 -11.67%
3 (-) Maleficent 51,768 41,412 168,835 -20.00%
4 (-) How to Train Your Dragon 2 15,226 13,284 46,645 -12.75%
5 (-) Think Like a Man Too 12,691 13,095 30,414 3.18%
6 (+1) Transformers: Age of Extinction 10,997 12,215 34,847 11.08%
7 (+2) The Hunger Games: Mockingjay Part 1 5,543 9,470 20,157 70.85%
8 (+4) If I Stay 3,621 7,875 20,098 117.48%
9 (+7) Dawn of The Planet of The Apes 2,082 6,082 9,251 192.12%
10 (-) X-Men: Days of Future Past 5,503 4,884 15,282 -11.25%
11 (-) Edge of Tomorrow 4,887 4,244 14,308 -13.16%
12 (-6) Guardians of the Galaxy 11,823 3,514 17,035 -70.28%
13 (-5) The Expendables 3 7,656 3,433 11,429 -55.16%
14 (+20) Into the Woods 582 3,200 4,767 449.83%
15 (-2) Godzilla (2014) 3,097 2,838 10,877 -8.36%
19 (-2) Jersey Boys 2,022 2,074 6,152 2.57%

Please check the methodology page for information about our Twitter project or here for historic data.


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