The Last Stand, Arnold Schwarzenegger's first star vehicle since 2003's Terminator: Rise of the Machines, won't even hit $10 million over the four-day Martin Luther King Jr. holiday weekend. That makes it an early contender for a spot on the "Biggest Bombs of 2013" list.
So what went wrong?
For starters, Schwarzenegger should have taken some advice from Sylvester Stallone. Stallone was able to resurrect his career by bringing back beloved characters so that fans would come rushing back. 2006's Rocky Balboa became a solid $155.7 million global hit, and Stallone followed it with Rambo, a respectable $113.2 million global success. Stallone then wisely assembled a cast of aging action heros for his two Expendables films. The Expendables grossed $273 million globally and Expendables 2 improved upon that with $312.6 million. On February 1, Stallone will hit theaters again in Bullet to the Head--a film that isn't part of an established franchise--and he's poised to stumble. Boxoffice.com is currently predicting that the action flick won't gross more than $20 million during its domestic run. Imagine if Bullet to the Head was Stallone's comeback film. We would be writing the same thing about him that we are writing about Schwarzenegger now.
The lesson here is that Schwarzenegger should have held out for an established property instead of assuming that people would pay to see him in just any film. Even a sequel to Jingle All the Way or Kindergarten Cop would have been welcomed with more enthusiasm than The Last Stand.
The material also hurt Schwarzenegger. To be blunt, The Last Stand looks like a movie that could have ended up as a straight-to-video release in 1989. It feels dated, and not in a good way. Stallone showed that you can bank on nostalgia for '80s actions flicks without feeling like a relic at the same time. Schwarzenegger didn't take that one to heart either.
So does the failure of The Last Stand mean that Schwarzenegger's career is over? Of course not. It just doesn't bode well for the two films he has coming out next: The Tomb and Ten. Both films aren't based on established properties. Our advice: get Terminator 5, Triplets or The Legend of Conan made as quickly as possible.
KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, celebrates the return of John McClane with a special one-day-only event Wednesday, February 13. This movie marathon includes the complete Die Hard series along with the premiere of ‘A Good Day To Die Hard.' Tickets go on sale Friday, January 18 online and at 83 participating Regal Cinemas, United Artists and Edwards Theatres.
"Regal's Die Hard marathon will begin at noon and last past midnight as fans enjoy their favorite police detective John McClane back on the big screen," stated Ken Thewes, Chief Marketing Officer at Regal Entertainment Group. "Seeing all the action in this epic event will be an adrenaline-packed adventure."
"Bruce Willis continues to spark new interest in the character he first brought to life in 1988," stated Ted Cooper, Head Film Buyer at Regal Entertainment Group. "Watching his character take on the bad guys in creative ways throughout these films is an amazing journey, capped off by the premiere of an all-new installment in the Die Hard franchise."
When purchasing tickets in person at the box office, Regal Crown Club members can enjoy an exclusive offer on both tickets and snack purchases. Admission for loyalty club members is only $20 for all five movies. And with each $20 ticket sold, members receive a coupon good for a Die Hard Combo of a medium popcorn and medium drink for only $5. The industry-leading Regal Crown Club is free to join and enables frequent guests to enjoy tremendous values. For online ticket sales and for those without membership, admission is $25. For more information: www.REGmovies.com/die-hard-marathon
WASHINGTON - The following is a statement from the Independent Film & Television Alliance, Motion Picture Association of America, National Association of Broadcasters, and National Cable & Telecommunications Association on today's announcement by the White House regarding gun violence:
"We support the President's goal of reducing gun violence in this country. It is a complex problem, and as we have said, we stand ready to be part of the conversation and welcome further academic examination and consideration on these issues as the President has proposed."
WASHINGTON D.C. -- Alejandro Ramirez Magaña, Chief Executive Officer, Cinépolis, will receive the "Global Achievement in Exhibition Award" as part of CinemaCon's International Day, it was announced today by the convention's managing director, Mitch Neuhauser. CinemaCon, the official convention of The National Association of Theatre Owners (NATO), the largest and most important gathering of cinema owners and operators from around the world, will be held April 15 - 18, 2013 at Caesars Palace in Las Vegas. Ramirez will receive his special honor during International Day festivities to take place on Monday, April 15, 2013.
The largest film exhibition company in Latin America, Cinépolis, has a presence in Mexico, Brazil, Colombia, Peru, Central America, India and the United States. It currently operates 326 cinemas and over 3,000 screens, of which 2,772 screens are digital and eight are IMAX©. Among exhibition circuits, it ranks fourth in the world in terms of number of screens. Cinépolis has introduced numerous innovative concepts to the exhibition industry and is credited with being the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. Today it is the largest operator of luxury cinemas in the world. The company employs over 19,000 employees and Top Companies and Expansión have recognized it for five consecutive years as a "Super Company," highlighting its cultural practices and working environment.
"Alejandro Ramirez Magaña has shown an unwavering commitment to excellence throughout his career, a commitment that is exemplified by his contributions to the exhibition industry," said Neuhauser. "His work at Cinépolis has revolutionized the business of exhibition not only in Latin America, but throughout the world, and we couldn't be more pleased to present this year's CinemaCon ‘Global Achievement in Exhibition Award' to Alejandro Ramirez Magaña."
With a BA in Economics from Harvard University, an MSc in Development Economics from the University of Oxford and an MBA from Harvard Business School, Alejandro Ramirez Magaña has worked in many facets of the business and public policy worlds before becoming CEO of Cinépolis. He served as Mexico's Deputy Permanent Representative to the Organisation for Economic Co-operation and Development and as Chief of Staff of the Social Cabinet of the Government of Mexico. He has worked for the World Bank and the United Nations Development Program in the areas of poverty and human development. He co-authored "Poverty, Human Development and Indigenous People in Latin America." He is the Chairman of the Morelia International Film Festival, President of the Mexican Chamber of the Film Industry and Vice-Chair of Mexicanos Primero, an initiative to raise the quality of public education in Mexico. He serves on the Boards of the Mexican Competiveness Institute, FilmAid International, Deworm the World, the Harvard School of Public Health, the David Rockefeller Center for Latin American Studies and Harvard's Global Advisory Council. He was named a Young Global Leader by the World Economic Forum in 2005 and co-chaired the WEF's Annual Meeting in 2012. Also in 2012, Mexico's President Felipe Calderon appointed him as Chair of the B20, the G20's Business Summit.