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NORTH AMERICA: 'Captain America 2' Leads Strong Tuesday with $4.73M; 'Rio 2' #2 with $4.26M on April 16, 2014

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By Daniel Garris

Captain America: The Winter Solider took in $4.73 million on Tuesday to continue to lead the daily box office. The blockbuster 3D superhero sequel from Disney and Marvel was up 36 percent over Monday and down a healthy 32 percent from last Tuesday. Midweek grosses continued to be stronger than usual in general on Tuesday due in part to Holy Week. Captain America: The Winter Soldier has grossed a strong $167.07 million through twelve days. That places the film 11 percent ahead of the $150.04 million twelve-day take of last year's Thor: The Dark World.

Fox's Rio 2 held steady in second place with $4.26 million. The 3D computer animated sequel from Blue Sky Studios was up a terrific 60 percent over Monday's performance, as family films held up especially well on Tuesday. Rio 2 has grossed $46.26 million through five days of release. That is in line with pre-release expectations and places the film a slim 1 percent behind the $46.68 million five-day start of 2011's Rio (which increased 28 percent on its first Tuesday to gross $4.18 million).

Draft Day was up 43 percent and one spot from Monday to claim third on Tuesday with $1.25 million. Lionsgate's modestly budgeted sports drama starring Kevin Costner has grossed $11.91 million in five days. That is a bit below expectations, but the film will hope to build upon Tuesday's strong hold going forward. Draft Day is currently running 16 percent behind the $14.21 million five-day take of recent Costner vehicle 3 Days to Kill.

Oculus was up 21 percent, but still down one spot from Tuesday to place in fourth with $1.15 million. The low-budget R-rated horror film from Relativity has grossed a solid $14.099 million in its first five days of release. Oculus continues to perform very similar to Relativity's House at the End of the Street, which grossed $13.84 million in its first five days of release back in September of 2012.

Paramount's Noah rounded out the day's top five with $1.04 million. The Darren Aronofsky directed biblical epic starring Russell Crowe was up 47 percent over Monday and down 37 percent from last Tuesday. Noah has grossed $86.73 million in 19 days, which leaves it $13.27 million away from reaching the $100 million domestic milestone.

Divergent followed closely behind in sixth with $1.01 million. Lionsgate's successful young adult adaptation starring Shailene Woodley was up 50 percent from Monday down only 2 percent from last Tuesday. The 26-day total for Divergent stands at $126.43 million.

UPDATE: 'Heaven Is For Real' Strong Once Again on April 16, 2014

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By Alex Edghill

Wednesday Morning Update: On its day before release Heaven Is For Real again led all newcomers with 8,249 tweets, up a very strong 72% from Monday's 4,793. I got a couple mails asking about why I excluded Noah from my last column when discussing Christian films. Truth is that given the budget, stars and grandiose plot points and liberties taken with the story I think it is more of a Hollywood action blockbuster than a Christian offering. Regardless, Christian films have been one of the biggest stories so far in 2014 and Heaven Is For Real looks to cement that in place. By comparison, Son Of God had 9,427 tweets its day before release while Noah had 19,449. Opening today, it should have a strong run through to Easter Monday with mid to upper teen millions and more a distinct probability.

A Haunted House 2 was again second amongst the new openers with 4,488 tweets, a nominal 2% bump from 4,401 tweets on Monday. A Haunted House had 10,873 tweets its Tuesday before release (a similarly poor 7% from its Monday return). Not getting a good vibe about this one given the buzz stagnation and big drop from the first film, at this rate it will be lucky to hit teen millions.

Transcendence had the second best bump on the day amongst the new openers as it climbed 65% to 1,936 tweets, up from 1,176 tweets on Monday. Continuing with my comparisons, Oblivion had 4,468 tweets its Monday before release and Elysium had 2,736. This is shaping up nicely and while I don't expect it to be a blockbuster it should have more than enough in the tank to give it the weekend blue ribbon for the new openers. It will have its hands full with Rio 2 and Captain America: The Winter Soldier but a top 3 finish looks likely.

Bears saw a 16% dip in traffic on Tuesday to 538 tweets, down from 641 tweets Monday. By comparison, Oceans had 395 tweets its Tuesday before release, African Cats had 1,194 and Chimpanzee had 1,100. Nothing out of the ordinary here as it continues to be on track for mid-single digits.

Worth mentioning on the day also was the debut trailer of If I Stay which cleared 30,000 tweets. Huge numbers for the film which reminds me of The Fault In Our Stars which had 145,810 tweets on its first trailer debut. Of course that was before Divergent premiered and it got a huge bump from fans of that series. The release date for If I Stay is not the greatest, as the third weekend in August usually is a dumping ground but with this type of buzz it might generate a substantial online following, enough to ensure a rare success in the slot.

Top 15 Movies for Tuesday April 15th

Rk Film Mon Tue Week Mon-Tue %
1 (+1) Captain America: The Winter Soldier 35,853 38,294 74,147 6.81%
2 (-1) Divergent 40,256 36,203 76,459 -10.07%
3 (+13) If I Stay 2,883 30,923 33,806 972.60%
4 (-1) The Fault in Our Stars 23,729 17,497 41,226 -26.26%
5 (-) X-Men: Days of Future Past 9,069 15,802 24,871 74.24%
6 (-2) The Amazing Spider-Man 2 10,849 13,348 24,197 23.03%
7 (-) Gone Girl 6,908 10,431 17,339 51.00%
8 (+3) Heaven is for Real 4,793 8,249 13,042 72.11%
9 (+1) Oculus 5,536 5,481 11,017 -0.99%
10 (-4) Godzilla (2014) 6,939 5,172 12,111 -25.46%
11 (-2) 22 Jump Street 6,014 4,655 10,669 -22.60%
12 (+1) A Haunted House 2 4,401 4,488 8,889 1.98%
13 (-1) Maleficent 4,649 4,163 8,812 -10.45%
14 (+4) Neighbors (2014) 2,767 3,942 6,709 42.46%
15 (-7) Rio 2 6,730 3,916 10,646 -41.81%
21 (+10) Transcendence 1,176 1,936 3,112 64.63%
36 (+1) Bears 641 538 1,179 -16.07%

Tuesday Morning Update: Heaven Is For Real led all newcomers with 4,793 tweets on Monday, up a smidge from Sunday's return of 4,659. The film does open on Wednesday which alone gives it a bit of a bump and its Christian theme helps it immensely as we approach Easter weekend. This will be the third major release to fall into the Christian genre this year after Son Of God and God's Not Dead have managed to clear $100 million domestically combined. The Passion Of The Christ proved 10 years ago that the Christian demographic can be exceptionally lucrative for film makers but since then studios have struggled to connect with the audience. Until this year that is. By comparison, Son Of God had 4,608 tweets a couple days before its release. This looks primed to do well over the holiday weekend and raise a lot of eyebrows given the level of buzz it is generating.

A Haunted House 2 was second amongst the rookie openers 4,401 tweets on Monday. This was actually a few points down from its Sunday tally of 4,677 tweets a somewhat of a red flag for potential. The first film had 10,090 tweets its Monday before release last January which just about says it all really as it doesn't appear as though this is going to get anywhere near the $18 million of its predecessor.

Transcendence had the strongest Sunday to Monday increase of the newcomers with a 43% bump to 1,176 tweets. This only landed it in 31st position which is hardly anything to write home about but considering that it had a more restrictive search string than both 'Heaven' and 'House 2' this total isn't half bad. By comparison, Oblivion had 4,041 tweets its Monday before release and Elysium had 2,176. I am somewhat concerned at the overall lower numbers but considering its rise from Sunday and the fact that it should have the lowest ratio of any new film this week I still think it has the gas to top the rest.

Last up is Bears which had a start of 641 tweets Monday, off 14% from 741 tweets on Sunday. Like Transcendence this has a pretty restrictive search string thanks to its common name, and the fact that its target audience are families it doesn't help things either. Disneynature has scored in this documentary genre with numerous profitable films over the last five years including Oceans ($6 million opening), African Cats ($6 million opening) and Chimpanzee ($10.7 million opening) which gained 298, 885 and 1,000 tweets respectively for their Monday before release. I expect this to slot in the middle somewhere north of $5 million but as of now Chimpanzee's total of $10 million would seem to be out of reach.

Top 15 Movies for Monday April 14th

Rk Film Sun Mon Sun-Mon %
1 (-) Divergent 108,439 40,256 -62.88%
2 (-) Captain America: The Winter Soldier 52,552 35,853 -31.78%
3 (-) The Fault in Our Stars 44,061 23,729 -46.15%
4 (+1) The Amazing Spider-Man 2 12,028 10,849 -9.80%
5 (+2) X-Men: Days of Future Past 6,478 9,069 40.00%
6 (+4) Godzilla (2014) 5,008 6,939 38.56%
7 (+50) Gone Girl 189 6,908 3555.03%
8 (-) Rio 2 5,830 6,730 15.44%
9 (-5) 22 Jump Street 22,455 6,014 -73.22%
10 (-4) Oculus 10,802 5,536 -48.75%
11 (+2) Heaven is for Real 4,659 4,793 2.88%
12 (-3) Maleficent 5,255 4,649 -11.53%
13 (-1) A Haunted House 2 4,677 4,401 -5.90%
14 (+5) Avengers: Age of Ultron 2,710 4,146 52.99%
15 (-1) Transformers: Age of Extinction 3,115 4,080 30.98%
31 (+3) Transcendence 821 1,176 43.24%
37 (-) Bears 741 641 -13.50%

Please check the methodology page for information about our Twitter project or here for historic data.

NORTH AMERICA: 'Captain America 2' #1 on Monday with $3.46M; 'Rio 2' #2 with $2.67M on April 15, 2014

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By Daniel Garris

Captain America: The Winter Solider led the way on Monday with $3.46 million. The blockbuster 3D superhero sequel from Disney and Marvel was down 70 percent from Sunday and down 44 percent from last Monday. It should be noted that Monday's daily percentage holds were stronger than usual in general due in part to Holy Week. Captain America: The Winter Soldier has grossed a strong $162.35 million through eleven days of release. That places the film 10 percent ahead of the $147.31 million eleven-day take of last year's Thor: The Dark World.

Fox's Rio 2 placed in second with $2.67 million. The 3D computer animated sequel from Blue Sky Studios was down 77 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Rio 2 topped the $40 million mark yesterday and continues to run towards the lower end of pre-release expectations with a four-day start of $41.995 million. That places the film a slim 1 percent behind the $42.497 million four-day take of 2011's Rio (which fell 71 percent on its first Monday to gross $3.27 million).

Oculus claimed third place with $0.946 million. The low-budget R-rated horror film from Relativity was down 64 percent from Sunday, which was among the day's stronger daily percentage holds. Oculus has grossed a solid $12.95 million in its first four days of release. That places the film essentially on par with the $12.899 million four-day start of House at the End of the Street, which was released by Relativity back in September of 2012.

Fellow new wide release Draft Day landed in fourth with $0.873 million. Lionsgate's modestly budgeted sports drama starring Kevin Costner was also down 64 percent from Sunday. Draft Day has grossed $10.66 million in four days. That is a bit below pre-release expectations and places the film 19 percent behind the $13.11 million four-day take of recent Costner vehicle 3 Days to Kill.

Paramount's Noah rounded out the day's top five with $0.709 million. The Darren Aronofsky directed biblical epic starring Russell Crowe was down 69 percent from Sunday and down 44 percent from last Monday. Noah has grossed $85.68 million in 18 days, which leaves it $14.32 million away from reaching the $100 million domestic milestone.

Divergent placed in sixth with $0.669 million. Lionsgate's successful young adult adaptation starring Shailene Woodley fell 65 percent from Sunday and a slim 17 percent from last Monday. The 25-day total for Divergent stands at $125.43 million.

NORTH AMERICA: Weekend Actuals : 'Captain America 2' ($41.3M) Outpaces 'Rio 2' ($39.3M) to Win Close Weekend Race on April 14, 2014

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By Daniel Garris

Disney's Captain America: The Winter Soldier outpaced Fox's Rio 2 in a close race at the box office this weekend to remain in first place. The blockbuster superhero sequel from Marvel grossed $41.27 million this weekend, which was down a reasonable 57 percent from last weekend's record-breaking April start. The second weekend percentage decline for Captain America: The Winter Solider matched the 57 percent Thor: The Dark World fell in its second weekend of release this past November. Going forward, The Winter Soldier is likely to start holding up better than The Dark World did, thanks in part to not having to deal with a new film as massive as The Hunger Games: Catching Fire was. Captain America: The Winter Soldier has grossed a strong $158.88 million in ten days, which places the film 9.5 percent ahead of the $145.097 million ten-day take of Thor: The Dark World.

Captain America: The Winter Soldier took in $11.87 million on Friday, increased 49 percent on Saturday to take in $17.73 million and decreased 34 percent on Sunday to take in $11.67 million. IMAX grosses were responsible for $3.6 million of the film's overall grosses this weekend. The Winter Soldier has grossed $14.7 million to date in IMAX.

Rio 2 debuted in second with $39.33 million. The 3D computer animated sequel from Blue Sky Studios opened towards the lower end of pre-release expectations and just ahead of the $39.23 million debut of 2011's Rio (which also opened the weekend before Easter weekend). Rio 2 opened 22 percent stronger than the recent $32.21 million start of fellow Fox computer animated release Mr. Peabody & Sherman. This weekend's performance represented a very solid start for Rio 2 and shows that family audiences are still in the mood for computer animated fare in general. Without adjusting for ticket price inflation, Rio 2 generated the seventh largest opening weekend ever for the month of April.

Rio 2 opened with $12.01 million on Friday, increased a relatively soft 29 percent on Saturday to take in $15.47 million and fell just 23 percent on Sunday to take in $11.85 million. That placed the film's opening weekend to Friday ratio at 3.28 to 1. While that is low for a computer animated film at this time of year, Rio 2 is still highly likely to hold up well going forward thanks in part to the lack of high-profile animated releases entering the marketplace between now and June 13, when Fox releases How to Train Your Dragon 2. Rio 2 received a promising A rating on CinemaScore.

Relativity's Oculus debuted in third place with $12.01 million. The low-budget R-rated horror film opened in line with pre-release expectations. The opening weekend performance for Oculus was quite similar to the $12.29 million start of Relativity's House at the End of the Street back in September of 2012. Oculus opened with $4.97 million on Friday, fell 12 percent on Saturday to take in $4.38 million and declined 39 percent on Sunday to gross $2.66 million. That placed the film's opening weekend to Friday ratio at 2.42 to 1. Oculus received a lackluster C rating on CinemaScore, which suggests the film isn't going over as well with moviegoers as it has with critics.

Off to a less impressive start this weekend was Lionsgate's Draft Day. The sports drama starring Kevin Costner debuted in fourth with $9.78 million. That was a bit below pre-release expectations and was 20 percent softer than the recent $12.24 million debut of Costner's previous vehicle 3 Days to Kill. Perhaps the film would have been a bit stronger out of the gate had it opened a bit closer to the upcoming NFL Draft. Draft Day opened with $3.56 million on Friday, increased a slim 7 percent on Saturday to gross $3.82 million and fell 37 percent on Sunday to take in $2.41 million. That placed the film's opening weekend to Friday ratio at a so-so 2.75 to 1. Draft Day received a solid B+ rating on CinemaScore.

Paramount's Noah rounded out the weekend's top five with $7.55 million, while Lionsgate's Divergent followed closely behind in sixth with $7.38 million. Divergent had the far more impressive hold between the two films this weekend as it was down a respectable 43 percent, while Noah was down a sharp 56 percent. Clearly, audiences are responding better to Divergent than they are to Noah. Respective total grosses currently stand at $124.76 million for Divergent in 24 days and at $84.98 million for Noah in 17 days.

NORTH AMERICA: Studio Estimates: 'Captain America 2' ($41.4M) Edges Out 'Rio 2' ($39.0M) for First Place After Stronger Saturday Hold on April 13, 2014

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By BoxOffice Staff

Sunday Update: After a softer than expected Saturday at the box office for Fox's Rio 2 (and most wide releases in general), Disney's Captain America: The Winter Soldier ultimately claimed first place this weekend with an estimated $41.398 million. The blockbuster superhero sequel from Marvel was down a reasonable 56 percent from last weekend's record-breaking April start. The second weekend percentage decline for Captain America: The Winter Solider was quite similar to the 57 percent Thor: The Dark World fell in its second weekend of release this past November. Going forward, The Winter Soldier is likely to start holding up better than The Dark World did, thanks in part to not having to deal with a new film as massive as The Hunger Games: Catching Fire was. Captain America: The Winter Soldier has grossed a strong $159.01 million in ten days, which places the film 9.6 percent ahead of the $145.097 million ten-day take of Thor: The Dark World.

Captain America: The Winter Soldier took in $11.9 million on Friday, increased 49 percent on Saturday to take in $17.78 million and is estimated to decrease 34 percent on Sunday to take in $11.72 million. IMAX grosses were responsible for $3.6 million of the film's overall grosses this weekend. The Winter Soldier has grossed $14.7 million to date in IMAX.

Rio 2 debuted in second with an estimated $39.0 million. The 3D computer animated sequel from Blue Sky Studios opened towards the lower end of pre-release expectations and nearly on par with the $39.23 million debut of 2011's Rio (which also opened the weekend before Easter weekend). Rio 2 opened 21 percent stronger than the recent $32.21 million start of fellow Fox computer animated release Mr. Peabody & Sherman. This weekend's performance represented a very solid start for Rio 2 and shows that family audiences are still in the mood for computer animated fare in general. Without adjusting for ticket price inflation, Rio 2 generated the eighth largest opening weekend ever for the month of April.

Rio 2 opened with $12.0 million on Friday, increased a relatively soft 28 percent on Saturday to take in $15.4 million and is estimated to fall 25 percent on Sunday to take in $11.6 million. That places the film's estimated opening weekend to Friday ratio at 3.25 to 1. While that is low for a computer animated film at this time of year, Rio 2 is still highly likely to hold up well going forward thanks in part to the lack of high-profile animated releases entering the marketplace between now and June 13, when Fox releases How to Train Your Dragon 2. Rio 2 received a promising A rating on CinemaScore.

Relativity's Oculus debuted in third place with an estimated $12.0 million. The low-budget R-rated horror film opened in line with pre-release expectations. The opening weekend performance for Oculus was quite similar to the $12.29 million start of Relativity's House at the End of the Street back in September of 2012. Oculus opened with $4.94 million on Friday, fell 12 percent on Saturday to take in $4.35 million and is estimated to fall 38 percent on Sunday to gross $2.71 million. That places the film's estimated opening weekend to Friday ratio at 2.43 to 1. Oculus received a lackluster C rating on CinemaScore, which suggests the film isn't going over as well with moviegoers as it has with critics.

Off to a less impressive start this weekend was Lionsgate's Draft Day. The sports drama starring Kevin Costner debuted in fourth with an estimated $9.75 million. That was a bit below pre-release expectations and was 20 percent softer than the recent $12.24 million debut of Costner's previous vehicle 3 Days to Kill. Perhaps the film would have been a bit stronger out of the gate had it opened a bit closer to the upcoming NFL Draft. Draft Day opened with $3.57 million on Friday, increased a slim 7 percent on Saturday to gross $3.82 million and is estimated to fall 38 percent on Sunday to take in $2.36 million. That places the film's estimated opening weekend to Friday ratio at a so-so 2.73 to 1. Draft Day received a solid B+ rating on CinemaScore.

Fellow Lionsgate release Divergent currently rounds out this weekend's top five with an estimated $7.5 million, while Paramount's Noah follows closely behind in sixth with an estimated $7.45 million. Divergent had the far more impressive hold between the two films this weekend as it was down a respectable 42 percent, while Noah was down a sharp 56 percent. Clearly, audiences are responding better to Divergent than they are to Noah. Respective total grosses currently stand at $124.88 million for Divergent in 24 days and at $84.87 million for Noah in 17 days.

Saturday Update: Rio 2 hauled in $12 million yesterday, ahead of its predecessor's $10.35 million opening day three years ago. With that start, BoxOffice projects the animated sequel will bring in $45 million in a likely first place finish for its debut weekend. Word of mouth appears healthy with an 81 percent Flixster score as of Saturday morning. With no more major animated releases between now and June's How to Train Your Dragon 2, expect legs for Rio 2 to hold up very well.

Disney reports this morning that Captain America: The Winter Soldier grabbed $11.9 million on Friday, declining 68 percent from its opening day last week. Unfortunately, Friday night business dropped off from trends earlier in the day that indicated the film could ring up at least $1-2 million more yesterday. That said, BoxOffice projects a still-healthy $42 million sophomore frame for the hit Disney/Marvel sequel, which has now tallied $129.5 million domestically in 8 days. That's 9 percent ahead of the pace of Thor: The Dark World as the film continues to enjoy positive word of mouth.

Oculus is playing the role of upset among the weekend's other two newcomers. The Relativity horror pic earned a solid $4.94 million on Friday and is projected to tally $12.8 million this weekend. Positive reviews (for the horror genre), a lack of horror options in the market since January, and the crossover appeal added by Karen Gillan (of Doctor Who fame) and Katee Sackhoff (Battlestar Galactica) are all contributing to the film's appeal among genre fans. Early word of mouth looks questionable with a 63 percent Flixster score so far.

Draft Day grossed $3.58 million in its first day, slightly behind the $4 million opening day of Kevin Costner's previous 2014 flick, 3 Days to Kill. Reviews for the sports drama have been mixed, while word of mouth looks to be on the fence judging by Flixster's 71 percent score. Ultimately, releasing a football-centric movie outside of football season looks to have proven ill-timed. BoxOffice projects a $10.8 million frame.

Friday Update: Sources tell BoxOffice that Captain America: The Winter Soldier is on course to retain first place this weekend with an early projection of $14 million on its second Friday. From there, the well-received sequel could be looking at a sophomore frame of $48-50 million.

Rio 2 isn't starting off quietly, though. Sources report the animated sequel is looking at $11 million today and could net a $40 million weekend off that figure.

Oculus and Draft Day are battling for a disappointing runner-up spot among the weekend's newcomers. The horror flick is eyeing $3.5 million today, which would translate to roughly $8.5 million for the weekend depending on how well word of mouth can drive it. Horror titles are generally front-loaded, although the first weekend performance of April 2011's Insidious still gives Oculus some hope of a $9-10 million weekend.

Meanwhile, Kevin Costner starrer Draft Day is looking at $3 million today for an $8.5 million to $9 million opening weekend. Evening business could reasonably pick up, though, which still makes it a favorite to top Oculus for the weekend.


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