By Alex Edghill
Thursday Morning Update: In what has proved to be a very curious development all three new openers this week fell in total tweets yesterday, Wednesday falls are not that uncommon but rare enough that I have never witnesses this many declines at once on it. Despite a 4% dip, The Purge: Anarchy still was miles ahead of its fellow fresh meat offerings on Wednesday as it rang in with 10,312 tweets, down from Tuesday's 10,710 tweets. Even with the slim decline Wednesday was the first time this week it outpaced the first film as that only accounted for 9,808 tweets its Wednesday before release, Paranormal Activity: The Marked Ones had 8,743 tweets, Oculus had 8,465 and Deliver Us From Evil had 4,768 (this was a Monday though as it was a Wednesday opener). This is the clear-shot winner on the weekend amongst the new offerings thanks to its buzz levels and favorable comparisons to others in the genre for 2014. We are predicting $28 million by Sunday which would make it to highest opening horror since Insidious Chapter 2 way back in September of last year.
After a very promising expansion on Tuesday Planes: Fire And Rescue dropped 19% to 2,491 tweets on Wednesday, down from 3,073 tweets on Tuesday. The first film had 2,849 tweets its Wednesday before release while The LEGO Movie had 18,155 tweets, Mr. Peabody And Sherman had 6,126 and The Legends Of Oz: Dorothy's Return had 1,327. It might not be opening to $22 million like the first film but the numbers here are still very healthy considering that there is very little crossover to non-family audiences for the film which will suppress numbers. $20 million looks to be within its grasp which will no doubt still be a win for the film when all is accounted for thanks to its hefty merchandising draw.
Sex Tape continued to flounder somewhat, dropping a further 13% to 1,974 tweets on Wednesday, down from 2,263 tweets on Tuesday. This was always going to be trouble to track via social media and I would argue that a super common and popular generic title such as this doesn't help marketing efforts for a film. We have projected that it will earn $23 million on the weekend based on all markers available to us. Earlier in the week I thought it might have stood a chance to be neck and neck with Purge: Anarchy but the lackluster numbers haven't helped to inspire any confidence that it will exceed the standard built-in audiences for Diaz/Segal.
Avengers: Age Of Ultron released a bunch of details about the film and some stills from the feature which completely blew up on Twitter. 47k tweets for a few details about a film is unheard of and really makes me wonder just how huge the film will be. When you consider that the debut trailer from the first film generated 46k tweets it goes to show just how much awareness has grown. Seems strange to say but $200 million appears to be a lock here based on all early signs.
Top 15 Movies for Wednesday July 16th
|1 (+17)||Avengers: Age of Ultron||2,871||47,362||52,794||1549.67%|
|2 (-1)||The Fault in Our Stars||45,413||24,233||97,702||-46.64%|
|3 (-1)||Dawn of The Planet of The Apes||29,751||23,003||89,104||-22.68%|
|4 (-1)||Transformers: Age of Extinction||14,598||15,881||47,711||8.79%|
|5 (-1)||The Purge: Anarchy||10,710||10,312||30,387||-3.72%|
|6 (-1)||Guardians of the Galaxy||9,047||9,223||24,884||1.95%|
|7 (-)||22 Jump Street||7,605||8,229||24,919||8.21%|
|8 (+2)||Step Up All In||5,616||6,884||15,912||22.58%|
|10 (-2)||The Hunger Games: Mockingjay Part 1||6,247||6,179||20,118||-1.09%|
|11 (+2)||If I Stay||4,528||4,319||13,443||-4.62%|
|12 (-6)||Big Hero 6||8,485||3,530||12,773||-58.40%|
|13 (+1)||How to Train Your Dragon 2||3,316||3,493||9,710||5.34%|
|14 (-3)||Before I Go to Sleep||4,868||3,218||12,644||-33.89%|
|18 (-3)||Planes: Fire And Rescue||3,073||2,491||6,685||-18.94%|
|19 (+2)||Sex Tape||2,263||1,974||6,712||-12.77%|
Fox reports that Dawn of the Planet of the Apes added $6.7 million on Wednesday, down 31 percent from the day before. That gives the sequel $97.1 million domestically through 6 days of release, 33 percent ahead of its predecessor's pace.
Transformers: Age of Extinction posted $1.9 million yesterday for a 47.5 percent week-to-week drop. The flick has tallied $215.4 million domestically up to this point, 30 percent behind its 2011 predecessor (Dark of the Moon) and 4 percent ahead of Captain America: The Winter Soldier.
Warner Bros. reports that Tammy took in $1.6 million yesterday for a 36 percent week-to-week decline. The Melissa McCarthy comedy has earned $62.35 million thus far.
How to Train Your Dragon 2 posted $1.18 million on Wednesday, off 15 percent from last week. The animated sequel's total domestic earnings stand at $155.98 million.
Meanwhile, 22 Jump Street added $1.01 million yesterday for a 26.5 percent week-to-week drop. The hit comedy sequel has earned $175 million domestically.
LOS ANGELES - July 17, 2014 - According to Fandango, the nation's leading moviegoer destination, "Dawn of the Planet of the Apes" is still in command, scoring an impressive 83 out of 100 points on the company's Fanticipation movie buzz indicator, in its second weekend. Following close behind, "The Purge: Anarchy" is running riot in advance sales, and has scored 79 out of 100 points.
To date, "The Purge: Anarchy" is the year's biggest pre-selling horror movie on Fandango, selling more advance ticket sales than "Paranormal Activity: The Marked Ones," "Oculus," and "Deliver Us from Evil" at the same point in the sales cycle. It is also outpacing sales of the first "Purge" movie on Fandango.
"The filmmakers behind ‘The Purge: Anarchy' did two very smart things with the sequel," points out Fandango Chief Correspondent Dave Karger. "First, they widened its scope so it takes place throughout the city instead of solely in one house. Second, they managed to get it in theaters just a year after the first film. It's no wonder its ticket sales are so strong."
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.