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NORTH AMERICA: 'Noah' Collects $55.3M in First Week; 'Divergent' Passes $100M Mark on Thursday on April 04, 2014

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By Daniel Garris

In what will be its last day at the top of the daily box office, Paramount's Noah led the way on Thursday with $2.30 million. The Darren Aronofsky directed biblical epic starring Russell Crowe was down a sharp 12 percent from Wednesday, as the film clearly took a hit from the strong Thursday night launch of Captain America: The Winter Soldier. Noah was easily the week's top film with a seven-day start of $55.34 million. That was slightly ahead of pre-release expectations and was just 6.5 percent below the recent $59.21 million seven-day start of Warner's 300: Rise of an Empire.

Lionsgate's Divergent held steady in second place with $1.48 million. In the process, the young adult adaptation starring Shailene Woodley surpassed the $100 million domestic milestone on Thursday. Divergent reached the milestone in 14 days and has now grossed $101.03 million to date. Divergent fell 5 percent from Wednesday and 52 percent from last Thursday. The film placed in second for the week with $32.27 million for the frame. That represented a respectable 53 percent decline from the film's opening week performance.

Disney's Captain America: The Winter Solider was off to a terrific start on Thursday night with an estimated $10.2 million from late night shows that began at 8 p.m. As is commonplace, those grosses will be counted towards Friday's opening day performance. The late night launch for the highly anticipated Marvel superhero sequel was 44 percent stronger than the $7.1 million late night start of last year's Thor: The Dark World and 35 percent behind the $15.6 million late night launch of last year's Iron Man 3. Both comparisons strongly suggest that Captain America: The Winter Solider will open above the $100 million mark this weekend. Check back throughout the weekend for further updates on the progress of Captain America: The Winter Soldier at the box office.

Turning back towards Thursday's rankings, God's Not Dead took in $0.732 million to remain in third. The faith-based drama from Freestyle and Pure Flix was down 5 percent from Wednesday and down a slim 18 percent from last Thursday. God's Not Dead placed in fourth for the week with $11.84 million. That was down 9 percent from the previous frame and brings the film's two-week total to a significantly stronger than expected $24.796 million. God's Not Dead will be playing in 1,776 locations this weekend.

Fox Searchlight's The Grand Budapest Hotel followed closely behind in fourth with $0.695 million. The critically acclaimed Wes Anderson directed film was down just 2 percent from Wednesday and up 16 percent over last Thursday (when it was playing in significantly fewer locations). The Grand Budapest Hotel placed in sixth for the week with $11.45 million and has grossed a healthy $27.08 million in 28 days. The film will be playing in 1,263 locations this weekend.

Disney's Muppets Most Wanted and Fox's Mr. Peabody & Sherman claimed fifth and sixth places respectively with $0.642 million and $0.559 million. Both family films held up well yesterday, as Muppets Most Wanted was down 2 percent from Wednesday, while Mr. Peabody & Sherman was down 3 percent. Muppets Most Wanted placed in third for the week with $14.02 million and has grossed an underwhelming $35.86 million in two weeks. Mr. Peabody & Sherman took fifth place for the week with $11.49 million and is on the verge of reaching the $100 million domestic mark with a respectable four-week take of $96.90 million.

UPDATED: Cap set to flirt with triple digits on April 03, 2014

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By Alex Edghill

Thursday Morning Update: Captain America: The Winter Soldier increased a further 23% on Wednesday to 68,321 tweets, up from 55,561 tweets on Tuesday. By comparison, Thor: The Dark World had 46,137 tweets its Wednesday before release last year. This is going to be making a push for 100,000 tweets on Thursday with the influx of buzz from early showings which is unheard of for a comic book adaptation, yes even The Avengers didn't hit 100k tweets on its Thursday before release (~70k was 'all' it managed). That's not to say this is going to open north of $207 million like Avengers as the visibility and popularity in general of the franchise has increased so very much over the last two years, not to mention the across the board increase in Twitter use for movie-commentary/chatter. Still, given how it stacks up with Thor: Dark World we at Box Office believe it is well positioned to begin with $97 million, giving it the highest April opening of all time.

The Expendables 3 released 14 character posters yesterday which was enough to push it up to the top 10. Surprisingly (to me at least) Kellen Lutz's poster was the most talked about, with honorable mention going to Wesley Snipes. The franchise has grown its buzz substantially over the last couple films and based on 5k+ tweet days from character posters alone it doesn't appear to be slowing down.

Top 15 Movies for Wednesday April 2nd

Rk Film Tue Wed Week Tue-Wed %
1 (-) Divergent 74,354 79,918 224,801 7.48%
2 (-) Captain America: The Winter Soldier 55,561 68,321 168,286 22.97%
3 (+1) The Fault in Our Stars 8,823 13,190 32,564 49.50%
4 (+1) The Amazing Spider-Man 2 5,739 12,822 24,391 123.42%
5 (-2) Noah 11,492 10,945 38,221 -4.76%
6 (+1) Avengers: Age of Ultron 5,245 5,276 17,985 0.59%
7 (+1) A Haunted House 2 5,065 4,024 17,390 -20.55%
8 (+3) Oculus 3,673 3,535 12,009 -3.76%
9 (+1) The LEGO Movie 3,738 3,413 10,142 -8.69%
10 (+31) The Expendables 3 504 3,226 3,801 540.08%
11 (+7) Rio 2 2,147 2,920 7,665 36.00%
12 (+3) 12 Years a Slave 2,663 2,772 8,081 4.09%
13 (+3) Godzilla (2014) 2,463 2,695 8,461 9.42%
14 (-5) Muppets Most Wanted 4,919 2,634 10,168 -46.45%
15 (-1) The Purge: Anarchy 2,837 2,479 11,396 -12.62%

Wednesday Morning Update: Captain America: The Winter Soldier saw a 25% bump in traffic on Tuesday with 55,561 tweets on the day, up from 44,404 tweets on Monday. By comparison, Thor: The Dark World had 46,795 tweets its Tuesday before release last November. This figure marks not only the biggest Tuesday in April since 2010 (the old record was held by Titanic 3D with 23,156 back in 2012), but the biggest day ever in April over that time, breaking its own record from Monday. This is a hard film to bet against at present as it has the tide of internet buzz behind it, not to mention the entire weight of the formidable Avengers franchise.

Sex Tape is a film which has given horrors to accurately track since, well since there are a lot of sex tapes floating around! Both fake and real which make tracking tough to say the least. Well after a lot of false positive and fine tuning, yesterday the film actually released its first trailer and we were there to snapshot its impact. It was actually released later in the day on Monday and had the film bump to 800+ tweets, while its impact was more fully felt on Tuesday with 5,393 tweets. Not a huge number when lined up to Captain America above, but when you consider that the first trailer for Bad Teacher had 1,704 tweets back in February of 2011 (it also was a red band trailer), and that the first trailer for the upcoming Neighbors had 3,686 in September of last year, it looks a whole lot better. Diaz and Segal have both separately struck pay dirt in the genre in recent years and this has all the makings of a late Summer success so far.

Top 15 Movies for Tuesday April 1st

Rk Film Mon Tue Week Mon-Tue %
1 (-) Divergent 70,529 74,354 144,883 5.42%
2 (-) Captain America: The Winter Soldier 44,404 55,561 99,965 25.13%
3 (-) Noah 15,784 11,492 27,276 -27.19%
4 (+1) The Fault in Our Stars 10,551 8,823 19,374 -16.38%
5 (+5) The Amazing Spider-Man 2 5,830 5,739 11,569 -1.56%
6 (+30) Sex Tape 885 5,393 6,278 509.38%
7 (+1) Avengers: Age of Ultron 7,464 5,245 12,709 -29.73%
8 (-1) A Haunted House 2 8,301 5,065 13,366 -38.98%
9 (+10) Muppets Most Wanted 2,615 4,919 7,534 88.11%
10 (+7) The LEGO Movie 2,991 3,738 6,729 24.97%
11 (+2) Oculus 4,801 3,673 8,474 -23.50%
12 (-8) Cesar Chavez 15,006 3,147 18,153 -79.03%
13 (-2) 300: Rise of an Empire 5,029 2,978 8,007 -40.78%
14 (-5) The Purge: Anarchy 6,080 2,837 8,917 -53.34%
15 (+3) 12 Years a Slave 2,646 2,663 5,309 0.64%

Follow @AlexBOXOFFICE on Twitter for additional updates.

NORTH AMERICA: 'Noah' Sails Along at #1 with $2.6 Million on Wednesday on April 02, 2014

noah.png4/3 Update: Paramount reports that Noah earned $2.61 million on Wednesday, off 28 percent from Tuesday. That brings Darren Aronofsky's film up to $53.04 million domestically through 6 days of release--18 percent ahead of the pace of 2010's Robin Hood.

Divergent claimed second place again yesterday as it dropped 20 percent from Tuesday to $1.56 million. That figure is also off 53 percent from the same day last week. Divergent has tallied $99.55 million domestically through 13 days of release.

Freestyle's God's Not Dead added $0.77 million to its take yesterday, easing 5 percent from Tuesday and just 21 percent from the same day last week. The film's domestic total thus far is $24.1 million.

Wes Anderson's The Grand Budapest Hotel raked in $0.71 million on Wednesday for a 12 percent drop from Tuesday and 4 percent week-to-week increase. Hotel has amassed $26.4 million domestically.

Muppets Most Wanted rounded out the top five on Wednesday with $0.65 million. That's off 16 percent from Tuesday and 43 percent from Wednesday of last week, bringing the sequel's cume to $35.2 million after 13 days.

Meanwhile, David Ayer's Sabotage mustered up $0.365 million yesterday, giving it a $6.55 million 6-day total. The film is off the pace of fellow Arnold Schwarzenegger-starrer The Last Stand by 20 percent.

4/2 Update:

By Daniel Garris

Paramount's Noah grossed $3.60 million on Tuesday to lead the daily box office for a fifth consecutive day. In the process, the Darren Aronofsky directed biblical epic starring Russell Crowe surpassed the $50 million mark. Noah was up a solid 16 percent over Monday's performance. With a five-day start of $50.43 million, Noah is currently running 5 percent behind the $53.13 million five-day take of 300: Rise of an Empire and 75 percent ahead of the $28.86 million five-day gross of Son of God. With Disney's Captain America: The Winter Soldier entering the marketplace on Friday, it is especially important for Noah to gross as much as it can this week.

Divergent held steady in second place with $1.94 million. Lionsgate's young adult adaptation starring Shailene Woodley increased 17 percent over Monday and was down 54 percent from last Tuesday. With a twelve-day take of $97.98 million, Divergent is set to reach the $100 million domestic milestone on Thursday. Divergent is currently running 20 percent behind the $122.66 million twelve-day gross of 2008's Twilight.

God's Not Dead grossed $0.812 million to remain in third place. The faith-based drama from Freestyle and Pure Flix was up 11 percent over Monday and down a slim 19 percent from last Tuesday. God's Not Dead has grossed a significantly stronger than expected $23.29 million in twelve days. That places the film 36 percent ahead of the $17.18 million twelve-day gross of 2011's Courageous.

Fox Searchlight's The Grand Budapest Hotel claimed fourth place with $0.806 million. The critically acclaimed Wes Anderson directed film increased 16 percent over Monday and 11 percent over last Tuesday (when it was playing in significantly fewer locations). The Grand Budapest Hotel has grossed a healthy $25.67 million through 26 days of release.

Muppets Most Wanted rounded out Tuesday's unchanged top five with $0.774 million. The latest Muppets film from Disney was up 15 percent over Monday and down 45.5 percent from last Tuesday. Muppets Most Wanted has grossed $34.56 million in twelve days, which places the film an underwhelming 39 percent behind the $56.36 million twelve-day gross of 2011's The Muppets.

Mr. Peabody & Sherman placed in sixth with $0.681 million. The 3D computer animated film from Fox and DreamWorks Animation was up 12 percent from Monday and down 45 percent from last Tuesday. Mr. Peabody & Sherman has grossed a respectable $95.77 million in 26 days, which leaves the film just $4.23 million away from reaching the $100 million domestic mark.

Open Road's Sabotage continued to claim seventh place with $0.473 million. The action film starring Arnold Schwarzenegger was up just 8 percent over Monday. Sabotage has grossed a disappointing $6.18 million in five days, which places the film 20.5 percent behind the already soft $7.77 million five-day start of last year's The Last Stand.

NORTH AMERICA: 2014 First Quarter Up 5.5 Percent from Last Year; March Sets 3-Year Low on April 02, 2014

mar14.pngBy Shawn Robbins

2014's first quarter is in the books, and business for the first three months of the year was up 5.5 percent over the same period in 2013. This year's box office haul stood at $2.396 billion through March 31.

Unfortunately, March itself lost ground as grosses dipped 3 percent to $803 million from $828 million last year.

The good news: last month was buoyed by a collection of films rather than the top-heavy March 2013, which was carried by Oz: The Great and Powerful. This time around, 300: Rise of an EmpireDivergent, and Mr. Peabody & Sherman gave March three films topping the $95 million mark. Non-Stop, Son of God, The LEGO Movie's holding power, and Noah's opening weekend also contributed healthy performances. In the end, though, last month was the lowest grossing March since 2011 ($682 million) and fell short of March 2012's record $942 million.

Driving the bulk of the year-to-date improvement was February's $699 million market gross--up 13 percent from February 2013 ($617 million), but it was mostly due to the "awesome" success of The LEGO Movie (which accounted for over one-quarter of the monthly figure). January's $893 million gross also represented the strongest January in four years, when Avatar was enjoying its phenomenal run in early 2010. Key contributors in early 2014 included Frozen's remarkable legs, plus Universal's back-to-back hits in Ride Along and Lone Survivor.

April could be a recovery month for the market, though. Disney/Marvel's Captain America: The Winter Soldier has its eye on becoming one of, if not *the*, top April performer in history while Rio 2 looks to continue the success of its 2011 predecessor. Neither of those films will face direct competition until May (or later, in the case of Rio 2).

March 2014's Top 10 Grossing Films:

1. 300: Rise of an Empire - $101.5 million
2. Divergent - $96 million
3. Mr. Peabody & Sherman - $95.1 million
4. Non-Stop - $75.3 million
5. The LEGO Movie - $55.7 million
6. Son of God - $48.5 million
7. Noah - $46.8 million
8. Need for Speed - $38 million
9. Muppets Most Wanted - $33.8 million
10. The Grand Budapest Hotel - $24.9 million

Q1's Top 10 Grossing Films (January through March):

1. The LEGO Movie - $248.5 million
2. Frozen - $135.3 million
3. Ride Along - $133.7 million
4. Lone Survivor - $124.8 million
5. 300: Rise of an Empire - $101.5 million
6. Divergent - $96 million
7. Mr. Peabody & Sherman - $95.1 million
8. Non-Stop - $85.4 million
9. American Hustle - $82.5 million
10. The Monuments Men - $76.6 million 

Discuss this story on the BoxOffice Forums

Follow Shawn Robbins and BoxOffice on Twitter for global box office news and analysis

NORTH AMERICA: 'Noah' Leads the Way on Monday with $3.11M on April 01, 2014

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By Daniel Garris

Paramount's Noah took in $3.11 million on Monday to lead the daily box office for a fourth consecutive day. The Darren Aronofsky directed biblical epic starring Russell Crowe fell 72 percent from Sunday. Noah continues to outpace pre-release expectations with a four-day start of $46.83 million. Compared to other recent films, Noah is currently running a slim 4 percent behind the $48.92 million four-day start of 300: Rise of an Empire and 81 percent ahead of the $27.07 million four-day take of Son of God. With Disney's Captain America: The Winter Soldier entering the marketplace on Friday, it is especially important for Noah to gross as much as it can this week.

Divergent placed in second with $1.66 million. Lionsgate's young adult adaptation starring Shailene Woodley was down 72 percent from Sunday and down a respectable 53.5 percent from last Monday. Divergent continues to display very solid holding power for a young adult adaptation. With an eleven-day take of $96.04 million, Divergent is now just $3.96 million away from reaching the $100 million domestic milestone. Divergent is currently running 21 percent behind the $121.18 million eleven-day take of 2008's Twilight.

God's Not Dead grossed $0.730 million to take third place. The faith-based drama from Freestyle and Pure Flix was down 74 percent from Sunday and down just 15 percent from last Monday. God's Not Dead has grossed a stronger than expected $22.48 million in eleven days. That places the film 34 percent ahead of the $16.75 million eleven-day gross of 2011's Courageous.

Fox Searchlight's The Grand Budapest Hotel claimed fourth place with $0.696 million. The Wes Anderson directed film was down 69 percent form Sunday and up 11 percent over last Monday (when it was playing in significantly fewer locations). The Grand Budapest Hotel has grossed a healthy $24.87 million through 25 days of release.

Muppets Most Wanted rounded out Monday's top five with $0.673 million. The latest Muppets film from Disney was down 80 percent from Sunday and down 42 percent from last Monday. Muppets Most Wanted has grossed $33.79 million in eleven days, which places the film an underwhelming 36 percent behind the $53.13 million eleven-day gross of 2011's The Muppets.

Mr. Peabody & Sherman placed in sixth with $0.606 million. The 3D computer animated film from Fox and DreamWorks Animation fell 76 percent from Sunday and 37 percent from last Monday. Mr. Peabody & Sherman has grossed a respectable $95.08 million in 25 days, which leaves the film $4.92 million away from reaching the $100 million domestic mark.

Open Road's Sabotage landed in seventh place with $0.438 million. The action film starring Arnold Schwarzenegger was down 68 percent from Sunday. Sabotage continues to perform poorly with a four-day start of just $5.71 million. The film is currently running 21 percent behind the already soft $7.21 million four-day start of last year's The Last Stand.


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