DreamWorks and IMAX Sign Deal for 'Madagascar' Sequel

on May 13, 2008
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IMAX Corporation and DreamWorks Animation SKG, Inc. announced an agreement on Monday to release Madagascar: Escape 2 Africa into IMAX® theatres worldwide on November 7, 2008. The agreement completes IMAX’s integration into DreamWorks Animation’s release strategy for the studio’s next five theatrical releases from June 2008 to May 2010.

Under the terms of the agreement, Madagascar: Escape 2 Africa will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® and play for a special release in IMAX theatres, including select new IMAX® Digital theatres, which will begin rolling out this summer.

“IMAX’s early scheduled deployment of its state-of-the-art digital projection system has made possible the release of Madagascar: Escape 2 Africa into The IMAX Experience,” said Jeffrey Katzenberg, CEO of DreamWorks Animation. “DreamWorks Animation remains committed to delivering a premium entertainment experience to our audience and further extending our relationship with IMAX helps us to achieve that goal.

 

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