Today there is a much-anticipated public opening of the UK's very first Showcase Cinema de Lux - a concept set to redefine the UK cinema experience.
The new 12-screen Showcase Cinema de Lux in Derby's Westfield shopping center was created by National Amusements, a world leader in the exhibition industry, under the leadership of company president Shari Redstone.
With the Cinema de Lux concept, Ms. Redstone, whose company operates more than 1,500 screens in the US, UK, Latin America and Russia, wanted to take movie-going to a whole new level of luxury, comfort and service.
"Since the opening of our first UK Showcase location in Nottingham, England, nearly 20 years ago, National Amusements has focused on providing our United Kingdom guests with the best in service and entertainment," said Ms Redstone.
"We are proud now to offer the City of Derby the ultimate cinema-going experience at our luxurious Showcase Cinema de Lux. Our emphasis on customer service, the lush décor, great food and other igh-end amenities will provide the best overall entertainment experience for the entire family to enjoy, before, during and after the movie."
The theater is fitted with approximately 2,000 custom-designed, deep-cushioned rocking recliner seats in 10 of the stadium-style auditoria. With a capacity of more than 500, Screen 7 is the largest cinema auditorium in the UK's East Midlands region, which includes cities such as Nottingham, Leicester and Derby.
The remaining two auditoria - Screens 5 & 6 - are the unique Director's Halls, which are fitted with luxurious Ultra Leather love seats.
Patrons who purchase Director's Hall tickets also have exclusive access to the Director's Lounge, offering a luxury club atmosphere where guests can enjoy restaurant-quality food and signature cocktails. And they can order food to eat while they enjoy watching the film, with a menu ranging from Cajun chicken skewers to chocolate fudge cake.
Patrons with standard tickets also have access to an impressive menu of international restaurant cuisine and full bar service featuring specialty cocktails in Studio One, National Amusements' new restaurant concept located off the cinema's spacious main lobby.
The lobby contains a 30-metre concessions stand selling soft drinks, popcorn and hot dogs, as well as an "Elite Services" desk, where a concierge will be able to respond to almost any need - from booking a guest's preferred Director's Hall seat to ordering a taxi.
The cinema offers the latest digital projection capabilities including state-of-the-art sound and digital 3D sreening capability, as well as dozens of LCD screens installed throughout the lobby areas, displaying show time information, film trailers and other programming.
The focus on technology extends to the advanced method of ticket booking possible at Cinema de Lux. For the first time in Derby, cinema-goers will be able to go online to not only select their preferred seat in the auditorium, but to also print their ticket at home.