Screenvision, a leader in cinema advertising, continues to expand their exhibitor network by signing an exclusive deal with New Orleans-based Southern Theatres L.L.C., marking the 5th new exhibitor deal Screenvision has signed in 1st half of 2008. Under this agreement, Screenvision will hold exclusive on-screen advertising selling rights and selling rights for promotions for all 18 locations and 268 screens. Additionally, Screenvision will digitize all of Southern Theatres' locations, increasing Screenvision's overall digital screen count to close to 7,000 and allowing for presentation of alternative content offerings. Southern Theatres L.L.C. develops and operates The Grand Theatres and Amstar Cinemas, all state-of-the-art multiplex stadium seating movie theatres across 15 DMAs including Houston, Orlando, Charlotte and Greenville.
Screenvision's cinema advertising network is comprised of more than 14,000 screens across 2,300 theatres nationwide and reaches 92% of U.S. DMAs, with audience delivery skewing largely toward A/B County areas. Screenvision also produces the only host-format entertainment preshow in the cinema advertising industry, which airs across Screenvision's High Definition digital network of 7,000 screens.
In recent months, Screenvision has added to its nationwide network by signing several top exhibitors including Florida-based Frank Theatres, Dallas-based Movie Tavern, Detroit-based Emagine Entertainment Inc., and most recently Indiana-based Great Escape Theatres. Since January of this year, Screenvision has grown its network by 800 screens.
"This has been a tremendous time for Screenvision in recent months as we've continued to grow our exhibitor network with truly terrific partners in key DMAs," said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. "To keep the momentum going, we're very excited to be adding Southern Theatres to our network, a truly high quality and continually expanding circuit."
Timothy Spain, COO Southern Theatres added: "We're very happy to have appointed Screenvision our exclusive cinema advertising partner. As we continue to expand our circuit, we're confident Screenvision will be able to deliver innovative and fresh advertising partners on a stable digital platform. They have a superb sales force, technological expertise, entertaining programming and a very flexible approach to meet our needs. We look forward to this new and exciting partnership."
"With the valuable addition of Southern Theaters, we have added more than 800 new screens to the Screenvision network since January, further growing our already strong national, regional and local networks and delivery capability for our advertisers," added Michael Chico, Executive Vice President, Sales and Marketing, Screenvision.