Sony Pictures Releasing To Provide Alternative Content

on May 22, 2008
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Sony Pictures Releasing is going to provide alternative theatre content through a new unit called Hot Ticket according to Variety.

The studio will present non-movie content, such as the September conclusion of Rent's 12-year Broadway run, in high-definition digital projection to select movie theaters nationwide.

The move makes Sony the first studio to announce the formation of a division dedicated to distributing alternative content on the big screen.

 

Tags: sony pictures, hot ticket
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