MORRISTOWN, N.J. -- Access Integrated Technologies, Inc.'s (AccessIT) subsidiary UniqueScreen Media, Inc. (USM) and Screenvision completed an agreement for Screenvision to sell national advertising on behalf of USM and its exhibitor customers. Under the agreement, Screenvision will hold exclusive national on-screen advertising sales rights for all of USM's advertising customers, including several thousand screens across 111 U.S. DMAs.
"We are delighted to expand our long standing relationship with Unique Screen Media and to be working with the Digital Cinema leader, AccessIT," said Darryl Schaffer, executive vice president of exhibitor relations for Screenvision. "This partnership will create more revenue opportunity for USM, Screenvision, and our respective exhibitor customers."
"We are always looking for new ways to enhance our offerings to exhibitors. Bringing national advertising revenue opportunities to them via Screenvision is a terrific way to do this. We have been working together with Screenvision and a number of exhibitor customers already, and this agreement will expand our relationship to a level both companies can be excited about," said Bill McGlamery, President and COO of Unique Screen Media, Inc.