New York, N.Y. - Screenvision, a leading cinema advertising sales, services and content distribution company, announced today the promotion of Loren Venturi-Miller to senior vice president, national and regional sales. In her new position, Venturi-Miller will be responsible for the strategic direction of the company’s national and regional sales efforts and will oversee the respective sales teams. She will continue to report directly to Michael Chico, executive vice president, sales and marketing.
Screenvision’s cinema advertising network is comprised of more than 14,500 screens across 2,300 theatres nationwide and reaches 92 percent of U.S. DMAs.
Venturi-Miller joined Screenvision in 1998 as director of national sales for cinema promotions. In 2004, she was promoted to vice president, partnership sales, where she was instrumental in developing strategic relationships with such accounts as Verizon Wireless, Army National Guard, Wal-Mart and American Express. Prior to Screenvision, Venturi-Miller held executive marketing and sales positions with Hachette Fillipachi Publishing.
“Loren has been integral in helping Screenvision further its capabilities and becoming a true innovator in the cinema space. In promoting Loren, we have strengthened our sales team and put ourselves in a position to further maximize the company’s success with current and potential advertisers,” said Michael Chico.