LOS ANGELES - Industry veteran Ted Hatfield, Director of Film Marketing for Regal Entertainment Group, will be honored at ShoWest 2009 with a special Marvin Levy Career Achievement in Film Marketing Award, it was announced today by Mitch Neuhauser, co-managing director of the event. The ShoWest Career Achievement in Film Marketing Award was presented for the first time ever last year, to Marvin Levy, and it was announced by Steven Spielberg that from thereon in it was to be called the Marvin Levy Career Achievement in Film Marketing Award, in his honor. This special accolade will be presented on Wednesday, April 1, at ShoWest 2009, which will be held March 30-April 2, 2009, in Las Vegas.
Hatfield joined Regal Entertainment Group in 1997 and serves as their Director of Film Marketing. Prior to 1998, he had a seven year association with Sony Pictures Releasing where he was Vice President of Exhibitor Relations a title which he also held at MGM during his 23 year association with the studio. Hatfield is currently a member of the Academy of Motion Picture Arts and Sciences, the Entertainment Publicist Professional Society, The Motion Picture Pioneers and other prestigious industry organizations.
"To be able to single out the achievements of Ted Hatfield is truly a great honor for ShoWest, the motion picture industry and if I may add, myself as I am proud to say that I go back a wonderful 28 years of knowing and working with him," noted Neuhauser. "His tireless work ethic and boundless enthusiasm makes him a true professional in the world of film marketing and he is respected and admired by all who know him. We are thrilled to have the opportunity to honor such a talented man at ShoWest 2009."
Hatfield began his career in the motion picture industry at the age of 11, when he was hired by ABC-Paramount Theatres as an usher at the Paramount Theatre in Hot Springs, Arkansas. He spent the next 18 years with that company advancing to theatre management and eventually to the position of District Manager. In 1967 Hatfield left the exhibition side of the business to join MGM as Assistant Exploitation Director. While at MGM, he also held the positions of National Advertising Coordinator, Vice President of Field Operations and Vice President of Exhibitor Relations. He joined Sony Pictures Releasing in 1990, where he held the title of Vice President of Exhibitor Relations until 1997. He joined Regal Cinemas (now Regal Entertainment Group) in 1997 in his current role as Director of Film Marketing.