Cineplex Entertainment Plans to Acquire Onsite Media Network Inc.

on April 08, 2009
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Toronto, Ontario: Cineplex Entertainment Limited Partnership ("Cineplex") announced today it has signed a binding agreement with Onsite Media Network Inc. ("Onsite") pursuant to which Cineplex would acquire all of the issued and outstanding shares of Onsite through a shareholder approved Plan of Arrangement (the "Arrangement"). Onsite is an Alberta-based digital signage network company that broadcasts advertising and custom content to premium office towers and sports stadiums across Canada. The total transaction value is approximately $1.7 million. The Arrangement is conditional on Onsite shareholder approval as well as upon the usual and customary regulatory conditions and the approval by the Court of Queen's Bench of Alberta. Cineplex has signed voting agreements with Onsite shareholders representing approximately 67% of the total number of shares outstanding.

The Onsite network includes a Sports Stadium Network with 1,000 screens located at GM Place (Vancouver), Pengrowth Saddledome (Calgary), Rexall Place (Edmonton) and Scotiabank Place (Ottawa) as well as the Office Tower Network which features approximately 200 screens located in public concourses and food courts throughout 22 Brookfield Property Management Ltd. office towers. These marquee office properties in Toronto's vibrant PATH system include, among others, First Canadian Place, TSX Exchange Tower, Brookfield Place (formerly BCE Place), and Hudson's Bay Centre at Bloor and Yonge, and in Calgary at Banker's Hall, Royal Bank Building, 5th Avenue Place, and coming soon to Petro Canada Centre. Additional network locations are in Place DeVille I and II in Ottawa. The Onsite network will add more than 120 million annual impressions to the current Cineplex Media offerings.

"Adding Onsite enables us to expand our advertising reach beyond our theatres and into some of Canada's premier, high-traffic facilities. Through Cineplex Media, we already have the content, the sales force and the business relationships in place. This acquisition extends our reach further to new audiences in office towers and stadiums," said Ellis Jacob, President and CEO, Cineplex Entertainment.

The Arrangement is expected to close on or about April 30, 2009.

Tags: cineplex entertainment, onsite media network
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