Regal Entertainment Group to Install Sony 4K Digital Cinema Projection Systems Across Entire Circuit

on May 18, 2009
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Knoxville, Tennessee and Park Ridge, New Jersey, May 18, 2009 - Regal Entertainment Group, the largest motion picture exhibitor in the world, and Sony Electronics announced an agreement for the installation of Sony 4K digital projection systems across its entire circuit over the next 3 to 5 years, which will create the most extensive 4K deployment to date.

"The rollout of these Sony 4K systems gives Regal the opportunity to utilize the latest technology to provide our patrons the best available presentation," said Amy Miles, Regal Entertainment Group's incoming chief executive officer. "Sony's state-of-the-art 4K systems produce the highest levels of resolution, contrast and overall image quality."
Approximately 1,500 of the Regal screens will also be outfitted for 3D digital projection, using Sony's newly introduced dual-lens adaptor technology.

"Regal has always been at the forefront of merging technology with entertainment to create a dynamic movie-going experience," said Gary Johns, vice president and head of of Sony Electronics' digital cinema business. "The innovative design and capabilities of the 4K projectors' are a perfect fit for supporting their commitment to deliver not only the highest-quality 2D and 3D digital projection, but also alternative content, live theatrical events and more."

Sony 4K projectors offer the highest image resolution of all projection technologies, producing 8.8 million pixels. 4K technology provides image resolution four times greater than 2K projection systems and slightly more than four times greater than high-definition.

The Regal and Sony agreement is part of an initiative being led by Digital Cinema Implementation Partners, LLC (DCIP), an organization formed in 2007 by Regal Entertainment Group, AMC Entertainment and Cinemark USA, Inc. DCIP is charged with planning and implementing the deployment of digital cinema.

Tags: regal entertainment, sony electronics, technology, digital cinema, 4k
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