LOS ANGELES, CA, Jun 10, 2009 -- MovieTickets.com (www.movietickets.com) announced today it has partnered with professional skateboarder, Rob Dyrdek, and Berkela Motion Pictures to develop a series of promotions surrounding Dyrdek's new skateboarding movie, Street Dreams. The final piece of the promotion, which starts today, allows moviegoers who purchase tickets for the Street Dreams film at MovieTickets.com to access a free, exclusive video download.
"We've enjoyed working with Rob (Dyrdek) and Jason (Bergh) at Berkela to encourage movie going among the core skateboarding enthusiasts while also generating additional exposure of this genre to a broad movie going audience," said Joel Cohen, executive vice president and general manager of MovieTickets.com. "Street Dreams is a film unique to both the action sports world and mainstream communities. Our partnership has allowed us to create a program that reaches both audiences to promote what could be the first authentic portrayal of skateboarding culture to reach the big screen."
"Our partnership with MovieTickets.com has been extremely rewarding as a young studio in Hollywood," said Jason Bergh, co-founder and CEO of Berkela. "The MovieTickets.com team was a driving force in transforming our brainstorming sessions and suggestions into a bona fide campaign that remains true to the spirit of the sport, while also providing a platform to generate awareness among audiences who may not have known much about Street Dreams prior to our promotion."
Additionally MovieTickets.com is hosting the Street Dreams Sweepstakes in which the winner will receive gear from major skateboarding label DC Shoes as well as a skateboard deck (courtesy of Alien Workshop) and movie poster autographed by Dyrdek. The sweepstakes will run through June 14.
Street Dreams chronicles the life of Derrick Cabrera, a skateboarder living in the Midwest who dreams of going pro. The film highlights Cabrera's dedication and drive to succeed even though his family and girlfriend try to convince him that there is no future in skateboarding. The movie stars Paul Rodriguez Jr., Ryan Dunn, Rob Dyrdek, Terry Kennedy and Ryan Sheckler.
Street Dreams debuts June 12 in cities throughout Arizona and California. On June 19 it will expand into Georgia, Florida, Kentucky, New York, Texas and Virginia. Visit www.movietickets.com for complete coverage and showtimes.