Wootton Bassett-Dolby Laboratories, Inc. (NYSE: DLB) announced that the British Academy of Film and Television Arts (BAFTA) installed Dolby® 3D Digital Cinema in its prestigious London headquarters' showpiece theatre at 195 Piccadilly.
The Princess Anne Theatre sits at the heart of the BAFTA headquarters building. The state-of-the-art cinema equipped with premium digital projection facilities seats more than 220 people and plays host to many leading industry events.
"BAFTA is committed to embracing the ever-changing world of film and with the dramatic growth we are seeing in digital 3D features, it is vital that BAFTA offer a premium experience for its 3D screenings," said Keith Fawcett, Head of Technical Services, BAFTA. "We chose the Dolby 3D system because it produces the most fantastic 3D images without having to change our screen or degrade our 2D presentations. Also, with Dolby's reusable 3D glasses, BAFTA continues its mission to be environmentally friendly."
The Princess Anne Theatre projection room at BAFTA already boasts a selection of Dolby digital cinema equipment, including a Dolby Digital Cinema server and Dolby Show Library, Dolby DMA8Plus Digital Media Adapter, and Dolby CP650 Cinema Processor. The addition of Dolby 3D Digital Cinema brings a stunning and realistic extra dimension to the 3D content shown in the theatre.
"We have been proud to be involved with the work of BAFTA for many years," said Julian Pinn, Manager, Business Development, Dolby Laboratories, "and the choice by the Academy to add Dolby 3D Digital Cinema to their already excellent facilities reinforces their commitment to providing the very best screening and presentation facilities at 195 Piccadilly."