New York, N.Y. - Screenvision, the leading innovator in cinema advertising, announced today a new long-term agreement with Bow Tie Cinemas, owners and operators of deluxe first-run cinemas designed to bring style and elegance back to the moviegoing experience. The partnership drives Screenvision's overall screen count to 15,332. The deal comes as the quality of the digital preshow has been enhanced nationwide to accommodate exhibitors' growing interest in preshow entertainment.
"Screenvision and Bow Tie's partnership clearly demonstrates exhibitor demand for our network including the strength and entertainment value that comes with our digital preshow," commented Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. "This deal brings an excellent exhibitor partner to Screenvision's growing digital network in top markets across the U.S., while also heightening moviegoers' in-theatre experience through music videos, behind-the-scenes and more."
As part of the agreement, Screenvision holds exclusive screen advertising sales representation rights for Bow Tie's early and late preshows. The deal also provides Screenvision with the rights to sell in-lobby screens and promotions. Bow Tie Cinemas has a large stake in screens across top markets nationwide, with 67 percent in the top 20 DMAs, including New York, Denver and Baltimore.
"The top notch quality and compelling content within Screenvision's digital preshow, along with their reputation as leaders in technology and service within the cinema advertising community, have made Screenvision a natural partner for Bow Tie," said Joseph Masher, CEO of Bow Tie Cinemas. "We anticipate that this new deal and the digitizing of our screens will lead to a more rewarding, entertaining, and high quality experience for all our moviegoers."