Centennial, CO - National CineMedia LLC (NCM) has entered into network affiliate advertising agreements with Cobb Theatres, Galaxy Theatres, LLC and Storyteller Theatres Corporation for the presentation of pre-show advertising. Under the terms of the exclusive multi-year agreements, select Cobb, Galaxy and Storyteller movie theaters in eight states including Alabama, Arizona, Colorado, Florida, Nevada, New Mexico, Texas, and Wyoming will exclusively present NCM's pre-feature cinema advertising program, FirstLook.
The cinema advertising affiliate agreement with Cobb Theatres represents an extension of the movie theater chain's current relationship with NCM as a network affiliate for NCM Fathom entertainment events. Cobb has been presenting NCM Fathom's live and pre-recorded in-theater events including the critically acclaimed opera series The Met: Live in HD since January of 2009. The new cinema advertising affiliate agreements with Galaxy Theatres, LLC and Storyteller Theatres Corporation are also effective immediately.
These three exhibitors represent the most recent expansion of the NCM cinema network, which is the largest digital in-theater video and satellite distribution network in North America. Cobb Theatres, Galaxy Theatres, LLC and Storyteller Theatres Corporation currently operate a combined 23 theaters and 268 screens. The three theater circuits together represent an additional 9.1 million attendees for NCM.
"The additions of these theater circuits furthers our strategic goal of building a national digital theater network that can compete more effectively with existing national media networks," said Kurt Hall, NCM's president and chief executive officer. "In particular, Cobb, Galaxy and Storyteller have improved our coverage in key markets, allowing us to better compete for the advertising budgets of clients who require more ubiquitous reach."
NCM currently has exclusive, long-term cinema advertising agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres, Georgia Theatre Company, Goodrich Quality Theaters, Hollywood Theaters, Kerasotes ShowPlace Theatres, MJR Theatres, Picture Show Theatres, ShowBiz Cinemas, LLC and Starplex Cinemas, among others.