Twitter Box Office Update

Total tweets for November 6th Openers

A Christmas Carol led from the front again today but did see a slight decrease from Tuesday's numbers. In terms of comparisons, the similarly targeted Cloudy With a Chance of Meatballs also saw a slight decrease from Tuesday to Wednesday of 542 to 524 tweets as did Astro Boy with 409 to 355 tweets. I still think it is going to be close to Cloudy's 282 tweets per $1m Friday gross, but Carrey's name should push it slightly higher to the 325 range.

Men Who Stare At Goats rose 102 to 793 tweets. By comparison, The Informant had 495, The Invention of Lying 436 and Law Abiding Citizen 702. All seems set for a ~625 ratio for Friday.

The Box once again had a nice percentage increase to reach 644 tweets. By comparison Pandorum had 337 tweets after Wednesday so its distancing itself from that. But, once again Warner Brothers had a Twitter promotion on artificially generating buzz for free take aways. That accounted for ~125 direct tweets. In addition, many of the tweets about this film have been either panning the premise/film itself or making innuendos about its name. Like all horrors it should have a nice boost on Thursday due to midnight showings buzz which will go a long way from raising its tweet count. I'm expecting a ratio of ~1,000 which is slightly lower than Saw VI and Zombieland (1,235 and 1,280 respectively) due to Diaz's appeal to older audiences.

The Fourth Kind came up with 873 tweets for Wednesday, up 121 tweets from Tuesday. Its daily jump from Tuesday was not that impressive compared to other films of its genre (both Saw VI and Zombieland were over 20%, as compared to 14% here).but Thursday's tweet increase will be the true test. I had it pegged for a mid teen weekend but its tweet count this week has not been as impressive as it had initially promised.