Twitter Box Office Update

Total tweets for November 13th Openers

2012 had a very solid Monday performance with 2,290 tweets. Only Paranormal Activity (15,321), Where The Wild Things Are (3.312) and Michael Jackson's This Is It (2,913) have had bigger Mondays. The buzz again was not very positive for the large part, below are a few examples:

"This 2012 movie looks like the worst Arthur C. Clarke adaptation ever."
"Judging from the trailer, 2012 looks to be one of the worst movies ever made."
Am I the only one that thinks the movie 2012 looks like it could be really, really, really.....horrible?"

It is definitely up there with the most panned films of the last few months pre-release. The only real challenger to this that comes to mind is Jennifer's Body . This should drive up its ratio somewhat, perhaps into the high hundreds or even approaching 1,000 for its Friday box office. Based on this Monday number we should see a 13,000 - 14,000 tweet week.

Pirate Radio had a pretty minuscule Monday by comparison, with only 217 tweets, second fewest after Love Happens ' 177. The comedy is targeting older audiences and should be in store for a pretty big ratio of 1,000+. The buzz volume simply isn't there for this to break out it seems. Based on this Monday number we should see a 1,500 - 2,000 tweet week.

Below is the full chart for my Twitter tracking history.

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.