Twitter Box Office Update

Total tweets for November 13th Openers

2012 had a strong Wednesday with 3,525 tweets, 23.08% more than its Tuesday total of 2,864. After having the fourth strongest Tuesday since September, it held its ground, taking 4th spot for Wednesday after this performance behind only Michael Jackson's This Is It (14,732), Paranormal Activity (9,291), and Where The Wild Things Are (4,710). This film has a much broader appeal than any of those three films though, and as such its ratio should also be way lower.

Based on how it has performed this week and its nice Wednesday jump it should be in line for about 15,000 tweets by end of day tomorrow. Expect a Friday ratio of 750 which means it should be in line for a $20 million Friday and a $54 million weekend.

Pirate Radio came back down to earth slightly with 627 tweets for Wednesday, an increase of 30.08% over Tuesday. Thursdays generally see a minimum of a 35% jump in tweet counts (average of 56% jump, 54% median), so with that in mind it looks like it will end up at around 2,300 tweets for the week. Expect a ratio similar to Amelia of 1,500 given its older appeal and slim theatre count. That would give it $1.5 million for Friday and about a $4 million weekend.

Please check back tomorrow when our official predictions will be updated.

Below is the full chart for my Twitter tracking history.

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.