This upcoming weekend we again have two new wide release openers in Dear John and From Paris With Love.
Once again Avatar will almost certainly remain king, but its just a
matter of seeing how much of the scraps these two can pick up.
Dear John had a hugely impressive 2,599 tweets last week. That's good enough for the 6th highest pre-release week tally since last September. Its core demographic will be women, spanning from teens through to 35 which will no doubt give it a very high ratio, but still, these numbers are impressive. It would appear as though high teens or more are in order here.
From Paris With Love had 1,061 tweets reference it last week on Twitter. In terms of comparisons, Surrogates had 810 tweets its week before release, Armored had 322, and Book of Eli had 1,422. As of right now its looking like low to mid teens similar to Surrogates. A lot will depend on how it holds up during the week but we should expect a ratio in the range of 500-700.
Check back Monday night for analysis of the Monday tweet totals.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.