Total tweets for February 12th Openers
Percy Jackson and the Olympians: The Lightning Thief surged ahead of all other films on Wednesday as it amassed 5,212 tweets. Forget my early thoughts of 15,000 tweets, it's looking as though it is going to come in very close to Where The Wild Things Are's week tally of 20,684. At a closer glance, the tweet spam levels are above normal here because of the attention it is getting and lovers of the book are also sounding off: two things which will drive its ratio up to the 2,000+ mark. Where The Wild Things Are had a 1,724 ratio but I'm willing to bet that it played to younger audiences than Percy Jackson will. I'm going to go with an $8 million Friday for the early prediction and $32 million for the 4 day weekend.
Valentine's Day had a typical Wednesday mini-slump as it fell slightly to 3,267 tweets, down from Tuesday's 3,442. Many films in the genre tend to take a dip on Wednesday, including Dear John which had 2,789 tweets on its Wednesday before release which was down from 3,178 the day before. With a much lower ratio in store than Percy Jackson it should be able to rake in $12 million on Friday and $48 million for the weekend..
The Wolfman had the biggest jump of the day (just above 41%) as it climbed to 1,891 tweets on Wednesday, up from 1,346 on Tuesday. In terms of comparisons, Law Abiding Citizen had 702 tweets its Wednesday before release, and Sherlock Holmes had 1,610. Its ratio is going to be higher than both of these comparisons but I'm thinking that ~750 should be the cap. It seems to be heading to a ~6,500 tweet week which should allow it to get to $7.5 million Friday and $31 million for the four day period.
Check back tomorrow to see the final numbers and precictions for the week.Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.