Total tweets for February 19th Openers
Shutter Island had a very strong Monday with 1,830 tweets. Continuing with the comparisons I drew on Sunday, The Wolfman got 969 tweets on its Monday before release, Daybreakers got 830 and Legion got 612. This is doing very well but based on the tweets it seems as though horror and thriller fanboys alike are flocking to its side on Twitter which will raise its ratio. Based on these Monday numbers it would seem as though 10,000 to 12,000 tweets will be in order by end of day Thursday. Even with a raised ratio estimate this huge number no doubt points to a > $10 million opening day.
Check back tomorrow to see the Tuesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.