Tweet counts and analysis for Thursday, February 25th.

Twitter Box Office Update - February 26th, 2010

on February 26, 2010
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Total tweets for February 26th Openersfeb02262010.jpg

Cop Out came in just shy of four figures Thursday with 992 tweets, up from 619 on Wednesday. This gave it 2,815 for the full Monday to Thursday period, pretty much in line with my estimate of 2,750 from yesterday. Surrogates managed to score 1,418 tweets on its Thursday before release, and 3,062 for the whole week. It had $5.02 million in sales from 2,951 theaters for its first Friday for a Twitter ratio of 609. Men Who Stare At Goats had 1,270 tweets on its Thursday before release, and 3,249 for the whole week. It had $4.6 million in sales from 2,443 theaters for its first Friday for a Twitter ratio of 706. Lastly, From Paris With Love had 1,138 tweets on its Thursday before release, and 2,983 for the whole week. It had $3.0 million in sales from 2,772 theaters for its first Friday for a Twitter ratio of 994. Has it blown the roof off of Twitter? Obviously no, but its genre and star power's ability to reach older audiences should help to give it around a ~515 ratio for a $5.5 million Friday and $16 million for the full weekend.

The Crazies exploded on Thursday to almost exactly double its Wednesday's tally with 2,134 tweets. As I said yesterday, it's not uncommon to see this jump on Thursday for horror films since they generally have more of a midnight component than other genres. This gave it 5,012 for the full Monday to Thursday period, almost bang on the nose of my revised estimate yesterday. In terms of comparisons, The Fourth Kind managed to score 1,570 tweets on its Thursday before release, and 3,710 for the whole week. It had $5.0 million in sales from 2,529 theaters for its first Friday for a Twitter ratio of 742. Daybreakers had 1,836 tweets on its Thursday before release, and 5,130 for the whole week. It had $5.9 million in sales from 2,523 theaters for its first Friday for a Twitter ratio of 869. Lastly, Legion had 1,621 tweets on its Thursday before release, and 3,890 for the whole week. It had $6.7 million in sales from 2,476 theaters for its first Friday for a Twitter ratio of 581. Crazies seems to slot in nicely with these comparisons given its genre, target market, and its expansion throughout the week on Twitter. Expect a ~900 ratio and a $5.5 million Friday and $13 million for the three day frame.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets021902.jpg

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

Tags: twitter, cop out, the crazies
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