CBS Sports teams up with the NCAA, LG Electronics USA and Cinedigm Digital Cinema Corp. to present for the first-time ever the 2010 NCAA Men's Final Four semifinal and national championship games in 3-D. The broadcasts will be available live in up to 100 Cinedigm Certified Digital Cinemas nationwide. Fans attending the festivities in Indianapolis also can view the games in 3-D on LG's award-winning LCD HDTV's at locations throughout Lucas Oil Stadium and at the NCAA's interactive fan event, Bracket Town refreshed by Coca-Cola Zero.
The games in 3-D on Saturday, April 3 (6:00-11:00 PM, ET) and Monday, April 5 (9:00-11:00 PM, ET) will be a fully-produced CBS Sports event with CBS COLLEGE SPORTS NETWORK announcers Dave Ryan and Steve Lappas calling the action. Together with LG Electronics USA, which is the Official 3-D Sponsor for CBS Sports' NCAA Tournament broadcasts and Official Corporate Partner of the NCAA, Cinedigm is bringing the excitement of the NCAA Men's Final Four in stunning three-dimensional realism to tens of thousands of NCAA basketball fans in theaters across the land.
"CBS Sports has always been on the forefront of new technology to enhance the viewing experience," said Ken Aagaard, executive vice president operations and engineering, CBS Sports. "Through our partnership with the NCAA and LG, and the technological innovations of Cinedigm, we are excited to be able to present Men's Final Four weekend in 3-D offering fans an exciting and different way to view a major sporting event."
"Bringing the Men's Final Four to consumers in 3-D is a prime example of how LG strives to deliver something better - superior technology combined with an unparalleled viewing experience - for consumers," said Peter Reiner, senior vice president, marketing, LG Electronics North America. "As the Official 3-D Sponsor, we are excited to partner with CBS Sports to bring consumers this immersive 3-D viewing experience and tap into the passion of college sports fans throughout the country."
This unique sponsorship builds upon LG's leadership in this emerging technology. LG Electronics, which introduced the first 3-D LCD sets in Korea last year, will be introducing this new feature in an extensive line of 3-D-enabled LED HDTVs and Blu-ray Disc players in the United Sates beginning this May.
"The theater experience is changing dramatically," said Bud Mayo, chairman and CEO of Cinedigm. "The Men's Final Four is a signature event, with millions of fans clamoring to be among the few who get to see it in person. Cinedigm's experience, having brought the 2009 BCS Championship and the 2009 NBA All-Star Saturday Night events to theatres in live 3-D, has shown us that fans who attend will feel as though they have courtside seats. We're proud to work with our technology partner SENSIO and with our growing national network of top-quality theater to help bring fans one step closer to courtside."
Cinedigm's robust digital cinema network has unparalleled experience in bringing the best in LIVE 3D entertainment to the widest number of 3-D cinema screens. Audiences at the first-ever live 3-D sports broadcasts last year hailed the revolutionary impact of seeing sports in 3-D, especially when seen in a movie t theater No other cinema network has the technological infrastructure and distribution know-how to enable this kind of large-scale, nationwide, 3-D event in U.S. theatres.
CBS Sports and LG Electronics also are working with NEP and 3-D expertise will be provided by world renowned 3-D innovator, Vince Pace, to deliver the broadcast in 3-D. Pace, has worked on the blockbuster movies Avatar and Titanic.