Total tweets for March 19th Openers
Diary Of A Wimpy Kind accounted for 347 tweets on Twitter on Tuesday, up from 293 tweets on Monday. In comparison, The Spy Next Door had 226 tweets its Tuesday before release, and The Tooth Fairy had 352. Its total tweets are not where I would have imagined, since right now its looking like 1,750 is going to be the upper limit which will drop its potential slightly into the lower $3 million range.
Repo Men again squeezed out the highest day total of the new openers with 671 tweets. Decent, but not spectacular. By comparison, The Fourth Kind had 752 on its Tuesday before release, and Daybreakers had 1,152. Given this relatively slim increase from Monday it might have a hard time hitting 3,000 tweets for the week which would really make even a $3 million Friday highly unlikely. $2.5 - $2.75 million seems about right.
Lastly, The Bounty Hunter had a solid 667 tweets reference it on Tuesday. A solid number but not close to Couples Retreat which had 938 tweets its Tuesday before release. Its clear that this isn't going to mirror the success of Couples but it could flirt with high $20 millions. Much will depend on its Wednesday tally and how much it grows. Stay tuned.
Check back tomorrow to see the Wednesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.