Total tweets for March 19th Openers
Diary Of A Wimpy Kind had a strong Wednesday for its genre as it rose to 494 tweets, up from 347 tweets on Tuesday. In comparison, The Spy Next Door had 342 tweets its Wednesday before release, and The Tooth Fairy had 445. Just as I started to doubt it, it bounces back with a nice total. Look for it to score $3.75 million on Friday and $13 million for the full weekend.
Repo Men stalled on Wednesday with 685 tweets, a tad more than its 671 on Tuesday. Small to non-existant increases from Tuesday to Wednesday is usually an indication of a film hitting a non-Twitter friendly demographic hardest (usually see it with films appealing to the over 35 for some reason) but even with this audience as its base the low theater count and genre is going to ensure a ~1,000 ratio. Expect a $2.75 million Friday and $8m for the weekend.
Lastly, The Bounty Hunter started its rise on Wednesday as it came in with 917 tweets, up from 667 tweets on Tuesday. By comparison, Couples Retreat had 1,022 tweets its Wednesday before release. I was getting some serious doubts after the early week totals but I think it is going to have a solid weekend and pull in $8.75 million Friday and $26.5 million over the whole frame.
Check back tomorrow to see the Thursday numbers and the final predictions for the weekend. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.