Source: Deadline New York
James Cameron and Michael Bay aren't exactly fans of converting 2D films into 3D in order to capitalize on the recent surge in box office grosses associated with the format.
Says Cameron, "Now, you've got people quickly converting movies from 2D to 3D, which is not what we did. They're expecting the same result, when in fact they will probably work against the adoption of 3D because they'll be putting out an inferior product."
Bay notes, "I shoot complicated stuff, I put real elements into action scenes and honestly, I am not sold right now on the conversion process." The director's Transformers 3 is not being shot in 3D, which means it could be met with disappointment from mainstream audiences who will be exposed to a rush of 3D tentpoles before the third installment opens on July 1, 2011.
On April 2, Warner Bros. will open Clash of the Titans in 3D. The epic was originally intended as a 2D release, which means it will be a major test of the conversion process. If average moviegoers are able to tell the different between being shot in 3D and being converted to 3D, then the trend could end quickly. The studio premiered 3D footage from Titans at ShoWest where it received a generally positive reaction.