Morristown, NJ and Los Angeles, CA - "We Are The World 25 For Haiti" will make its 3D theatrical debut during halftime of the in-theater broadcast of each of the 2010 NCAA Men's Final Four semifinal games and national championship game, Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the world leader in digital cinema and distributor of 3D events, announced today.
In an effort to raise additional funds for humanitarian efforts in Haiti as a result of the January 12 earthquake, viewers will be encouraged to purchase the song, with all proceeds directed to the We Are The World Foundation, a non-profit organization founded by Lionel Richie and Quincy Jones.
"We Are The World 25 For Haiti" is a remake of the classic 1985 "We Are The World" written by Michael Jackson and Lionel Richie, with heartfelt performances including Jennifer Hudson, Jennifer Nettles, Josh Groban, Tony Bennett, Mary J. Blige, Janet Jackson, Barbra Streisand, Miley Cyrus, Enrique Iglesias, Joe Jonas, Jamie Foxx, Wyclef Jean, Usher, Celine Dion, Fergie, Nick Jonas, and Carlos Santana, among others. Using the lyrical footage from the original 'We Are the World' recording, the late Michael Jackson and his sister Janet sing a duet.
"We are thrilled to support Haiti by bringing this once-in-a-lifetime performance to theatres in 3D during the NCAA Final Four 3D broadcasts," said Bud Mayo, CEO, Cinedigm Digital Cinema Corp. "Raising funds for Haiti through the ‘We Are The World 25 For Haiti' video in 3D is a great example of utilizing digital cinema to expand how theatres are used."
This special, 3D broadcast of "We Are The World 25 For Haiti" will be shown only at Cinedigm CertifiedTM Digital Cinemas nationwide broadcasting the Live 3D NCAA Men's Final Four semifinal and national championship games. The games take place in on Saturday, April 3 (6:00-11:00 PM, ET) and Monday, April 5 (9:00-11:00 PM, ET). For theatre locations and ticket information please click here. After April 5th, 3D-enabled theatres around the country will be including this unique charitable music video in front of 3D screenings of films from now through the end of this year.
Recorded on February 1, 2010, the "We Are The World 25 For Haiti" was created in collaboration with executive producers Wyclef Jean, Randy Phillips and Peter Tortorici; producers Humberto Gattica and RedOne; co-producers Rickey Minor, Mervyn Warren and Patti Austin; and project producers John Rubey and Adam Fell. Academy Award-winning writer-director Paul Haggis filmed the private recording session and serves as Film Director and as an Executive Producer with Jones, Richie, Jean, Phillips and Tortorici. For a complete list of artists involved please click here. The 3D video of the recording was produced in part by Action 3D.