The Last Song grossed $7.10 million on
Friday, thus giving it a Twitter ratio of 2,863 from its 20,325 tweets.
More importantly, its opening day ratio from Wednesday's $5.1 million
was 1,103, which was a ways below my estimated ratio of 1,350 and a $4m
tally. The film obviously managed to pull in more of an older crowd than
I had imagined which helped to sink its ratio a bit. Look for it to
pull in $16.5 million for the three day period and $25.5 million over
its first 5 days.
Clash of the Titans started up with $29.02 million on Friday (including the Thursday shows) to secure the top spot at the Box Office. This gave it a ratio of 824 from its 23,922 tweets which was almost perfect for my predicted 800 ratio and $28.75 million. It is on course for a $63 million weekend and top spot for this record breaking frame.
Lastly, Tyler Perry's Why Did I Get Married Too broke out on Friday with an estimated $12.35 million. This gave it a Twitter ratio of 480 from its 5,929 tweets, a ways above my predicted 700 and $8.5 million. The film slotted right into the standard romantic comedy ratio of 400-600 which is an excellent marker for future Tyler Petty films and any of the same genre. It appears to be on track for a $28 million weekend.
Check back tomorrow for a preview of the upcoming weekend's sole new wide release film: Date Night. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.