One new wide release opens this upcoming week at the Box Office: Date
Date Night had 1,128 tweets on its lead-up frame last week. Might not seem like that impressive of a number but this should play very similar to Couples Retreat which had only 1,102 tweets on its lead-up week. The film should definitely appeal to older audiences and given this Couples comparison we should be looking at a ratio in the region of 300-350. Based on these early numbers an opening weekend in the region of ~$40 million appears to be in the cards.
Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.