KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced the launch of a new giant screen all-digital format called the Regal Premium ExperienceSM ("RPX"). The RPX is a custom-built premium environment featuring elegant and luxurious seats with high-back headrests, a giant immersive screen illuminated by high-quality digital projectors and completed with a state-of-the-art sound system for the best picture you've ever heard!
"Regal patrons have shown a strong preference for viewing films in premium environments," stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. "Each RPX location will be individually designed and tailored by our technicians and will feature high-quality digital projectors and screens complemented by a custom surround sound system. The addition of the RPX locations to Regal's already successful IMAX(R) strategy will complement and extend the number of Regal theatres featuring premium movie-going experiences."
Regal Entertainment Group currently operates 43 IMAX(R) Theatres. The company expects to add The IMAX Experience(R) to additional locations while also launching additional RPX locations in 2010.
The first RPX location will open on May 7 at Regal Cinemas E-Walk Stadium 13 on 42nd Street in New York. The Regal Premium Experience at E-Walk will include a massive screen stretching more than 60 feet wide to present bright, eye-popping movies in RealD 3D and 2D. The brightest, clearest images possible are delivered to the screen by dual 30,000 lumen digital projectors. The 100,000 watt digital audio system will surround moviegoers in a specially designed 9.1 speaker array providing pinpoint sound. This powerful sound system incorporates 273 loudspeaker components including eight 21" subwoofers for deep resonating bass.
Tickets for Iron Man 2 in RPX at Regal Cinemas E-Walk Stadium 13 will be on-sale this Friday, April 9th, 2010.