Total tweets for April 16th Openers
Death At A Funeral had 1,214 tweets on Tuesday. By comparison, Why Did I Get Married Too had 1,178 tweets on its Tuesday before release, Our Family Wedding had 459 and Cop Out had 707. Another very solid return for the film which put its week tally north of 2,000 already. Considering my 575 ratio estimate and the fact that 4,750 tweets now seems assured we should see a Friday of around ~$8.0 million and $22.5 million for the weekend.
Kick Ass had 1,923 tweets on Tuesday, up from 1,743 tweets on Monday. By comparison, Ninja Assassin had 1,561 tweets its Tuesday before release, Hot Tub Time Machine had 1,744. Not as big of an increase as I would have expected which means it should come in at the low end of the week tally I gave yesterday, or somewhere around 10,000 to 11,000 tweets. With a ratio of around ~1,100 it should be in store for $9.75 million Friday opening and $26.5 million for the weekend.
Check back tomorrow to see the Wednesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.