A Nightmare On Elm Street grossed $15.8
million on Friday, which gave it a Twitter ratio of 1,003. This was
pretty much bang on with my prediction of $16 million. The film received
17,428 tweets on Friday, 3,575 of which were positive (20.51%) and
2,188 negative (12.55%). In general a good yardstick for reviews for a
film is 25% so this really wasn't an overly positive showing, and
certainly nothing to think it that it might outperform the usual horror
multiplier of ~2.2 - 2.4. As such expect a weekend of $37 million.
Furry Vengeance opened to $1.7 million on Friday, which gave it a Twitter ratio of 929. This was even lower than my prediction of $2.4 million. The film received 1,370 tweets on Friday, 173 of which were positive (12.63%) and 196 of which were negative (14.31%). This is a pretty pitiful showing, especially for a film catering to families. Expect a full weekend of $6.5 million.
Check back tomorrow for a preview of Iron Man 2 and what will no doubt be the biggest week on Twitter since New Moon came out last November. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.