Sonic Equipment Company Signs 150th Digital Conversion

on May 19, 2010
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Iola, KS -- With the signing of the Palace Theatre in Vinton IA, Sonic Equipment Company is announcing that they have signed their 150th digital conversion to date. Sonic has signed and installed systems across the United States as well as in Canada. Sonic's Sales and Installation teams work together, and with their customers, to provide site surveys, comprehensive quotes and timely installations using a variety of equipment manufacturers to keep up with customer demands.

Sonic has signed and/or installed equipment in a total of 14 states in the US, and notably their first location in Canada, since late in the year 2008. These locations range from Texas to Ohio, Florida to Minnesota, and from Kentucky to Tennessee. Those that have signed on to have their digital equipment provided and installed by Sonic Equipment, ­­ have also signed Sonic's customizable service contract to maintain and monitor their important investments.

"We were able to be aggressive with our sales and installation choices by preparing and training our staff for the digital rollout, before it arrived", said Sarah Noah, Sales Manager at Sonic. "We also built solid relationships with the Digital equipment manufacturers and with the studio's integrators", add Noah. Sonic has prepared for this increase in business by continually adding to both their sales, and install teams. Sonic now has over a dozen fully-trained install and service technicians and a full team of knowledgeable sales people to help with everything needed for a digital conversion or a complete remodel. "Many theatres are making the choice to upgrade in other areas of the theatre operation while converting from the old 35mm to digital", says Kaye Koonce, the newest member of the Sonic Sales Team. Kaye came to Sonic in April, having worked in the industry in Texas for the past several years.

"Sonic has always enjoyed the relationships it has with their long-time customers in the Midwest but would also like to congratulate some of their newest customers for making it through the process in converting to digital. "We have made new friends like Loyd and Linda Brigance and the Majestic Theatre in Greenville, Texas and Jim Lane at the Ideal and Avon theatres in Heber City, Utah. We thank you, and our 150th screen in the wonderful city of Vinton, IA, for choosing Sonic and look forward to serving you for many years", said Eric Olson, Director of Operations at Sonic Equipment Company.

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