Cine Planet and Cines Movieland Purchasing Additional NEC Digital Cinema Projectors and Screens from Ballantyne Strong for Peru and Chile Circuits

on July 19, 2010
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LIMA, Peru & OMAHA, Neb. -- Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it will provide NEC Digital Cinema projection systems and Ballantyne's MDI/Strong cinema screens to outfit an additional 14 auditoriums, 12 for Cine Planet, Peru's leading motion picture exhibitor, and 2 for its Chilean subsidiary, Cines Movieland. Ballantyne Strong has previously installed 23 NEC Digital Cinema projection systems for these customers, 19 in Peru and 4 in Chile.

Fernando Soriano, Director General of Cine Planet, stated, "We have worked with Ballantyne Strong since our entry into the cinema business approximately ten years ago and have always relied on both the quality of their products and the excellent customer service they provide. As we enter the exciting new era of digital cinema it is natural that we will continue to rely on Ballantyne to expand our digital and 3D footprint and bring the latest movies and alternative content to our patrons."

John P. Wilmers, Ballantyne's CEO, commented, "Cine Planet and Cines Movieland have both achieved noteworthy growth and success as leading exhibitors in their markets. As with many other parts of the globe, South America is undergoing a rapid transformation from analog to digital cinema. Under Fernando's leadership his Company is on the cutting-edge of technological change and we are delighted to play an integral role in their digital deployment by supplying state-of-the-art NEC projectors and our high quality screens."

 

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