Cinema Scene Marketing Continues Expansion of Digital Lobby Network

on August 03, 2010
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OVERLAND PARK, Kan. -- Cinema Scene Marketing, one of the nation's leading providers of in-lobby media and promotions, announced today that its Digital Media Network has grown to 170 locations which account for an estimated 2,250 theatre screens across the US.

With its recent growth, the Network now boasts over 400 TrailerVisionTM displays in 170 theatres, offering studios and brands the potential to reach over 115 million moviegoers annually. Supported by NEC hardware, Cinema Scene's TrailerVisionTM units play unique content including 'digitally enhanced' movie trailers, living posters and corporate ads, complete with stereo sound and Bluetooth/WiFi connectivity with mobile users.

"We continue to revolutionize the way studios and brands connect with moviegoers in the increasingly important theatre lobby. Advertisers find great value in our lobby network because it is interactive -- almost personal -- and research is confirming TrailerVisionTM has greater recall when compared to traditional marketing vehicles available in the lobby space," said Brad Derusseau, Chief Technology Officer of Cinema Scene Marketing.

Recent installations into Carmike Cinemas, Pacific Theatres, Muvico Theaters and Rave Motion Pictures continue to broaden the Network's nationwide footprint, and boost Cinema Scene's growth towards a projected 1,000+ devices upon network completion.

Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in driving theatrical promotions for major studios and corporate sponsors. Touching millions of cinemagoers annually, Cinema Scene's in-lobby promotions generate memorable brand exchanges with highly desirable entertainment consumers.

With 75% of its network located in Top 25 DMAs, the Lobby Network provides Digital Out-of-Home (DOOH) advertisers a solution within key theatre circuits including Carmike Cinemas, Classic Cinemas, Clearview Cinemas, Krikorian Premiere Theatres, Marcus Theatres, Muvico Theaters, National Amusements, Pacific Theatres, Rave Motion Pictures, and Wehrenberg Theatres.

 

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