NEW YORK -- The Cinema Advertising Council (CAC), a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, announced that Cliff Marks has been elected president and chairman of the industry association, and Loren Venturi-Miller executive director. Effective immediately, they join Bob Brouillette and Laura Adler, returning as treasurer and secretary, respectively.
"With cinema advertising having grown 28% in the past three years, it's an exciting time to be in this segment of the business," said Mr. Marks, who previously held the position of CAC president and chairman from 2006-2007. "Advertisers and agencies are finding new and creative ways to embrace the complete cinema environment, as well balanced part of any sight, sound and motion marketing effort. From on-screen spots and pre-shows that feature thoughtful, branded entertainment, to integration of 3-D, mobile and other new technologies into cinema campaigns - and the CAC and its members will continue to guide the industry as it evolves."
Mr. Marks is also the president of sales and marketing at National CineMedia (NCM), a position he has held since 2002, and was recently identified as #17 on the 2010 "Mediaweek 50" which lists top executives in the advertising and media industry who "advanced innovation, revenue and influence for their companies." Prior to joining NCM, he was SVP national sales for ESPN/ABC Sports from 1989-2002, and a network TV buyer at BBDO Advertising from 1984-1987. He holds a BS in Marketing and Advertising from the University of Florida.
Ms. Venturi-Miller is also the senior VP of national and regional sales at Screenvision, where she has been for over 12 years. There, she is responsible for the strategic direction of the company's national and regional sales efforts as well as overseeing the respective teams in New York, Los Angeles, Detroit, Dallas and Chicago. She is also responsible for the development of engaging cinema advertising platforms as well as the advancement of long-term relationships with key accounts. Prior to joining Screenvision, she worked in executive sales and marketing for Hatchette Filipacchi Media for seven years.
Mr. Brouillette has been a CAC officer since 2004. He is also NCM's senior vice president of business development, where he is challenged to identify and capture sponsorship opportunities, forge new business partnerships with other entertainment and media companies, and create new media solutions for undeveloped NCM client categories. Prior to his time at NCM, Mr. Brouillette held several senior level positions throughout his 17 years in the media industry, including executive VP, marketing and business development at Fanfare Media Works as from 2000-2002; senior VP, marketing and business and at News America Marketing from 1997-2000; and senior VP, sales and marketing for SPAR Marketing Force from 1993-1997. Mr. Brouillette holds a BS from Iowa State University.
Ms. Adler is president of A&G Marketing Group, Inc., and serves clients in both the for-profit and not-for profit sectors, including the CAC which she's managed since its inception in 2003. Ms. Adler worked at National Cinema Network for more than 18 years, where she started her career as an account executive in 1986. She was promoted in 1996 to vice president of marketing and public relations. Ms. Adler graduated with a BFA from Virginia Commonwealth University. She also serves on the Board of Advisors for Brainy Camps Association of Children's National Medical Center.