Paris (France) & Hollywood (California) -- At the approach of the 65th edition of the Cannes Film Festival, Technicolor (Euronext Paris: TCH) announces an innovative partnership with Rightstrade, bringing together Rightstrade's online Film and Broadcast marketplace with Technicolor's industry-leading asset management and distribution service's expertise.

Under this new partnership, Technicolor will offer delivery services for motion picture and broadcast content rights buyers and sellers, including theatrical exhibitors, video-on-demand platforms and international distributors, facilitated by, and integrated within Rightstrade's new website.

Rightstrade offers film and television sales agencies an online market platform to showcase and offer online screenings, availabilities and territory license transactions of their titles to prospective international film and television rights buyers and distributors. The company provides an innovative, efficient platform and mobile interface to deliver sales agents at major markets like Cannes International Film Festival. Rightstrade allows buyers to screen and make offers for titles and functionality for completing license agreements online -- any time, from any web browser or mobile device.

Rightstrade's premier online market platform/service will go live in the Fall of 2012. Stated Claude Gagnon, president of Technicolor's Creative Services division, "Combined with our digital media and physical asset delivery capabilities, in all territories worldwide, this deal will enlarge the range of Technicolor services to be offered to content creators and distributors, there-by reinforcing Technicolor's industry-leading expertise in media asset management and international distribution services".

"We are delighted to announce Technicolor as the first global Rightstrade delivery partner," said Alexander Hartman, Co-Founder of Rightstrade LLC. "This collaboration means that a comprehensive-range of Technicolor delivery services will be offered within Rightstrade. The Rightstrade-Technicolor partnership will empower users with digital media and physical asset delivery capabilities not currently accessible via the web, reducing costs and increasing distribution opportunities for independent film producers, sales agents and distributors in territories worldwide."