New York, NY - Stephen Ochs has joined National CineMedia's NCM Media Networks (NCM) as senior vice president of marketing. In his new role, Ochs will oversee all marketing for the company's cinema advertising sales division and will be based in NCM's New York office. He will also be involved in the further integration of NCM Media Networks' digital and mobile presence, as well as managing NCM's pioneering content partnerships with brands like Vevo and Funny or Die.
Through its NCM Cinema Network FirstLook pre-feature program, NCM Interactive & Mobile Networks, Movie Night OutTM with CinemaSyncTM app and entertainment marketing programs, NCM Media Networks helps brands connect with movie audiences on-screen, on-site, online and on mobile devices.
Ochs brings over 20 years of marketing, sales, digital media and business development experience to his new role at NCM. Most recently, Ochs ran his own marketing and digital strategy firm, rocket science industries, where he worked with clients such as Mattel, Disney's Hollywood Records and frog design, inc.
Ochs' previous experience includes serving as senior vice president of digital integrated marketing for MTV Networks Music & LOGO group. While at MTV, he drove partnerships with major movie studios, including Paramount Pictures and Warner Bros. Pictures Group, spearheaded multi-million dollar digital marketing partnerships with entertainment brands including Rhapsody and the popular video game "Rock Band," and developed brand partnerships for major MTV Networks properties like the MTV Video Music Awards. Prior to joining MTV, Ochs developed, executed and sold marketing and programming brand partnerships for Yahoo!, Inc.'s music division with brands such as Pepsi, Verizon Wireless and Samsung.
"Steve's impressive and varied marketing background, especially his experience in creating multi-platform branded entertainment campaigns, could not be a better fit for NCM," said Cliff Marks, president of sales and marketing with NCM Media Networks. "His work with movie studios, TV networks and digital media organizations allows him to bring new ideas to our team from a variety of industry perspectives, and I look forward to continuing to build our NCM network brand together."
Ochs holds a Master of Business Administration degree in Marketing and Finance from the Wharton School of Business and a Bachelor of Arts degree in Political Science from Colgate University.