Thursday Morning Update: Killing Them Softly rose a modest 21% on Wednesday to 560 tweets and 0.72% market share, up from 463 tweets and 0.77% market share on Tuesday. By comparison, Drive rose 84% on its Wednesday before release to 868 tweets, to which it added 1,400 on Thursday to reach 3,333 tweets in its four days leading to release. Drive had a ratio of 828 for its Friday tally of $4.02 million. Killing Them Softly is on track for roughly 2,200 tweets through the end of today and if I apply Drive's ratio that should translate to $2.7 million on Friday and $7.9 million on the weekend. This should allow it to reach only #6 on the weekend according to our overall predictions.
Top 10 Upcoming Movies for Wednesday November 28th
| Film | Tweets | |
| 1 | The Hobbit: An Unexpected Journey | 10,242 |
| 2 | X-Men: Days of Future Past | 4,613 |
| 3 | Tyler Perry Presents We the Peeples | 3,288 |
| 4 | Les Miserables (2012) | 2,677 |
| 5 | Star Wars: Episode VII | 1,470 |
| 6 | The Hunger Games: Catching Fire | 1,448 |
| 7 | Thor: The Dark World | 975 |
| 8 | Silver Linings Playbook | 971 |
| 9 | The Hangover Part III | 751 |
| 10 | This is 40 | 721 |
Follow @AlexBOXOFFICE on Twitter for additional updates.
Please check the methodology page for information about our Twitter project or here for historic data.
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