Tweet counts and analysis for Tuesday, December 4th

'Playing For Keeps' starts strong

on December 04, 2012 by Alex Edghill
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upcoming120712.jpgTuesday Morning Update: Playing For Keeps began its week with 1,654 tweets and 2.94% market share. The film is aiming squarely for females in the 30+ bracket. Unfortunately I think the Football (soccer) backdrop probably won't do it any good amongst this target audience while most men will stay away except for movie nights with their significant others. By comparison, New Year's Eve had 4,128 tweets on its Monday before release on this very same weekend last year. New Year's Eve had a massive ratio of close to 6,000 thanks largely to its all star cast and while Playing For Keeps also has an impressive lineup its not in the same realm. I could see a ratio here in the ~2,000 - ~2,500 range which would put it in the mid to high single digit range for the weekend given its current trajectory.

Top 10 Upcoming Movies for Monday December 3rd

Film Tweets Positive Buzz Negative Buzz
1 The Hobbit: An Unexpected Journey 9,471 2,273 384
2 Warm Bodies 4,841 1,608 250
3 Les Miserables (2012) 2,879 676 294
4 Man of Steel 2,702 297 105
5 Star Trek Into Darkness 1,796 231 27
6 Playing For Keeps (2012) 1,654 325 15
7 The End of the World 1,117 239 53
8 Texas Chainsaw 3D 1,084 176 20
9 Zero Dark Thirty 1,035 322 19
10 Thor: The Dark World 873 170 15

Check back on Wednesday to see the final Tuesday numbers analysis. Follow @AlexBOXOFFICE on Twitter for additional updates.

Please check the methodology page for information about our Twitter project or here for historic data.

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