Centennial, Colo. -- National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has renewed its affiliate agreements with leading regional theater circuits Georgia Theatre Company and Goodrich Quality Theaters.
Under the terms of these exclusive long-term renewals, a combined 61 movie theaters with 587 screens and approximately 16.1 million annual attendees will continue to be a part of the NCM Cinema Network and present NCM's FirstLook pre-feature program, as well as NCM Fathom Events.
"These two, high-quality regional theater circuits have been an important part of our national advertising and event networks for several years," said Kurt Hall, National CineMedia (NCM)'s chairman and chief executive officer. "We look forward to continuing this long and successful partnership as we bring their audiences exceptional entertainment through our FirstLook pre-show and special event programming from our NCM Fathom division."
"We are excited about renewing our relationship with NCM so that we may continue to provide our patrons with the best pre-show material available," said Bo Chambliss, president, Georgia Theatre Company. "We also look forward to showing the high-quality live events provided by NCM. The NCM mobile application, Movie Night Out with CinemaSync, is a very creative tool that will help drive people to the theater and keep them entertained while they are waiting for their movie to begin."
"We are enthusiastic to continue both NCM's on-screen advertising sales and audience focused FirstLook program for two compelling reasons," says Bob Goodrich, president, Goodrich Quality Theaters. "NCM's experienced sales personnel have repeatedly secured national advertisers we couldn't even approach on our own. Additionally, the creativity evident in every FirstLook edition always holds Goodrich moviegoers' interest."
The NCM Cinema Network is the largest digital in-theater network in the United States, with exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, the three largest exhibitors in the country totaling approximately 1,150 theaters and 15,250 screens. In addition, NCM has network affiliate relationships with over 30 top regional theater circuits representing approximately 400 theaters and 4,250 screens. With the addition of these network affiliate renewals, NCM's national cinema network totals approximately 1,550 theaters and approximately 19,500 screens.