Sony Digital Cinema and The Thurso Cinema finalise VPF deal

on February 18, 2013
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Basingstoke -- The Thurso Cinema, the UK mainland's most northerly cinema, has signed up to a Virtual Print Fee (VPF) deal with Sony Digital Cinema. The independent cinema, which recently re-opened, will have two SRX-R515 4K cinema projectors installed towards the end of February 2013 allowing cinema-goers to experience the best possible picture quality.

The Thurso Cinema will now have the ability to offer new services beyond traditional content, such as comedy, sports, music, theatre, opera, multi-user big screen gaming and cultural events. The independent cinema already has the National Theatre Live; Royal Opera House and British Museum Live content in the pipeline empowering it to expand its current role to become an Digital Entertainment Centre with thanks to Sony's SRX-R515 4K digital projector.

Rob Arthur, Managing Director of The Thurso Cinema commented: "Bringing digital cinema to Caithness is a big deal as we can now offer a range of entertainment content that appeals to a broader audience and ensures that the cinema is in use all day every day throughout the year. We are very excited about the installation of the Sony 4K digital projector system at The Thurso Cinema as our customers will be getting the very best cinema experience and can now enjoy the content with crystal clear picture quality and sound."

Roy Kirk, Area Manager at Highlands and Islands Enterprise, said: "HIE actively supports the development of innovative opportunities in arts and culture across the region in order to strengthen our communities. Since it's reopening in July last year, The Thurso Cinema has proved an incredible success. The local community have come out in force to support the Cinema and make the most of having a new quality attraction in their midst. The new equipment will enhance this experience and provide opportunities for a range of new events to be held. We are delighted that Rob and his team have invested further and look forward to continuing to work with The Thurso Cinema in the future."

David McIntosh, Director, Sony Europe, commented: "Sony is delighted to partner with The Thurso Cinema. Having two Sony 4K digital projector systems installed allows customers of The Thurso Cinema to enjoy a full range of alternative content and blockbuster releases projected in outstanding picture quality. The SRX-R515, with its outstanding image quality, operational versatility and low cost of ownership, showcases Sony's long-term commitment to delivering the ultimate entertainment experience to the independent cinema market."

With Sony's Virtual Print Fee (VPF) programme, the transition to digital is easier and more affordable. Sony helps shoulder the costs for independent cinemas switching to 4K. Sony Digital Cinema works closely with major movie studios and distributors to subsidise the cost of exhibitors' technology transition. Sony's VPF programme dramatically cuts capital investment and eases the cash flow as the audience enjoys the benefits of 4K projection from day one.

Tags: Sony Digital Cinema
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