AMC Theatres And AwesomenessTV Present 'Mindless Behavior: All Around The World'

on February 27, 2013
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Kansas City, Mo -- AMC Theatres® will offer Mindless Behavior fans an exclusive opportunity to participate in the journey that takes the teen Pop/R&B quartet from their beginnings to headlining their first major tour, when MINDLESS BEHAVIOR: ALL AROUND THE WORLD debuts in 117 AMC theatres on March 15.

The first theatrical release from top ranked teen YouTube channel AwesomenessTV, MINDLESS BEHAVIOR: ALL AROUND THE WORLD will launch in conjunction with the debut of Mindless Behavior's new album via Streamline/Conjunction/Interscope Records, All Around the World.

"Mindless Behavior has tapped into a passionate fan base ready for the ultimate Mindless experience, sharing a concert movie with their friends and fellow fans and then owning the album," said Nikkole Denson-Randolph, vice president of alternative and special content at AMC.

Leading up to the release of the album and film, AMC Theatres is working closely with AwesomenessTV, Streamline/Conjunction/Interscope Records and Atom Factory on a nine city promotional tour involving Q&A Screenings, radio station visits and grassroots marketing, which will be highlighted on AwesomenessTV's hit YouTube series Mindless Takeover and across all AwesomenessTV programming.

 

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