Basingstoke, 25th March 2013- Eclipse Cinemas, Bundoran, has today become the first cinema complex in Ireland to be fully converted to Sony 4K. Eclipse Cinemas are an Irish independent cinema group which have had 12 Sony 4K projectors installed across two of its three venues, Bundoran in Co Donegal & Downpatrick in County Down. These will also be equipped with the Sony 3D solution, allowing cinema-goers to enjoy the best possible picture quality and entertainment experience.
The installation also means Eclipse Cinemas now has the ability to offer new services beyond traditional mainstream content, such as comedy, sports, music, theatre, opera, multi-user big screen gaming and cultural events. The organisation already plans to screen live Irish sporting events such as Six Nations Rugby, International Football and Gaelic Games, offering customers an alternative solution to watching it at home that brings a taste of the atmosphere and occasion right inside the cinema.
John O'Connell, Director of Eclipse Cinemas commented: "We are truly excited to be bringing the 4K offering to our customers. We always aim to go the extra mile and provide our customers with the best possible cinema experience and having Sony 4K projectors installed means we are taking it to a whole new level. Eclipse Cinemas' customers can now enjoy the mainstream and alternative content with crystal clear picture quality and sound."
David McIntosh, Director, Sony Europe, commented: "Sony is delighted to partner with Eclipse Cinemas. Having 12 Sony 4K digital projector systems installed allows customers of Eclipse Cinemas to enjoy a full range of alternative content and blockbuster releases projected in outstanding picture quality. Eclipse Cinemas will also be offering Sony's 3D solution across eight of its projectors, allowing their customers to have the full 3D picture experience thanks to Sony's cinema technology."
With Sony's Virtual Print Fee (VPF) programme, the transition to digital is easier and more affordable. Sony helps shoulder the costs for independent cinemas switching to 4K. Sony Digital Cinema works closely with major movie studios and distributors to subsidise the cost of exhibitors' technology transition. Sony's VPF programme dramatically cuts capital investment and eases the cash flow as the audience enjoys the benefits of 4K projection from day one.